Ulter by Valu and Red Sea Sails Strengthen Access to Sailing and Yacht Ownership for a New Generation in Egypt
Cairo: The Red Sea, renowned for its stunning sailing conditions, is set to become more accessible to aspiring sailors through a new partnership between Ulter by Valu and Red Sea Sails. This collaboration aims to provide a pathway for individuals to engage in sailing, obtain certifications, and realize their dreams of yacht ownership.
Financing Opportunities for Aspiring Sailors
The partnership allows customers to finance internationally accredited sailing courses via flexible payment plans. Additionally, individuals can upgrade or renew their yachts at competitive interest rates through Ulter. Valu’s financing solutions also facilitate seamless payments for yacht facilities and marine services, transforming what was once a luxury into a feasible pursuit for many.
Community Engagement and Events
Ulter by Valu will serve as an annual partner for Red Sea Sails throughout its 2026 calendar of community sailing events. These include regattas, mile-building voyages, and the inaugural Somabay Sailing Festival, culminating in the flagship Red Sea Sailing Regatta in December. This initiative supports year-round programming that fosters community engagement within Egypt’s expanding sailing culture.
Red Sea Sails: A Hub for Sailing Education
Located in El Gouna, Red Sea Sails is an International Yacht Training (IYT) Worldwide-accredited institution. It offers globally recognized sailing certifications, yacht charters, and comprehensive yacht ownership support. The school plays a crucial role in promoting Egypt’s sailing culture and enhancing the Red Sea’s status as a premier sailing destination.
The region boasts year-round sailing conditions, warm winds, and vibrant coral reefs, making it an attractive locale for luxury tourism and water sports enthusiasts. The partnership aims to lower financial barriers, thereby stimulating growth in Egypt’s yachting tourism sector and expanding the community of certified sailors.
Statements from Leadership
Salma Attia, Chief Marketing Officer of Valu, emphasized the importance of this partnership in enhancing access to sailing education and services. She noted that Ulter is committed to creating pathways for customers to enjoy premium experiences while managing their finances effectively.
Mohammed Hammoud, Managing Director of Red Sea Sails, highlighted the community aspect of sailing. He expressed a desire to encourage more individuals to experience the Red Sea firsthand rather than merely observing from the shore. Hammoud stated that the partnership with Ulter simplifies the process of entering the sport, making training and yacht ownership more accessible.
About Ulter by Valu
Ulter was established by Valu to redefine access to high-value purchases and premium lifestyle experiences. It offers flexible financing solutions tailored to customers seeking elevated products and services across various sectors, including marine and lifestyle categories.
Together, Ulter by Valu and Red Sea Sails are paving the way for world-class sailing experiences and luxury yachting services to be more attainable for aspiring sailors, reinforcing the Red Sea’s reputation as a leading global destination for tourism and leisure.
About Valu
Valu (Legal name: U Consumer Finance S.A.E.) is a prominent financial technology company in Egypt, offering comprehensive financial solutions for both consumers and businesses. As the first fintech company to be listed on the Egyptian Exchange (EGX), Valu has established a dynamic business model supported by a direct stake from Amazon.
Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans across a wide range of categories. The company also offers investment products and a high-end financing program for luxury purchases.
Recently, Valu expanded its services to Jordan under a Specialized Finance license, further enhancing its commitment to providing convenient financing solutions.
For further information, please contact the Valu Public Relations Team at News-release@valu.com.eg.
Read more about this collaboration at Zawya.
Published on 2026-06-24 15:44:00 • By the Editorial Desk
