
In an exciting development for Dubai’s luxury real estate market, Mered, an acclaimed international real estate developer, has announced a partnership with Reflex Angelo, a renowned global Italian luxury furniture brand. This collaboration will see the introduction of Pininfarina branded furniture in Mered’s flagship project, the ICONIC Residences, designed by the iconic Pininfarina design house. It’s a marriage of exquisite architecture and sophisticated interior design, poised to elevate living standards in the emirate.
This partnership is particularly noteworthy as it marks Reflex Angelo’s debut collaboration with a real estate developer in the United Arab Emirates. For those unfamiliar, Reflex Angelo is celebrated for its unique approach to luxury furniture, seamlessly blending Italian craftsmanship with modern design aesthetics. Their involvement in the ICONIC Residences project signals a commitment to offering residents unparalleled quality and style in their living spaces.
Each apartment within ICONIC Residences will boast custom-designed built-in furniture curated by Pininfarina, known for defining elegance and innovation in the design world. Homeowners will find themselves living not just in sophisticated residences but also within thoughtfully arranged environments that enhance daily living. The collaboration promises to bring a touch of Italian flair to Dubai, appealing to those who appreciate luxury in all its forms.
As an added incentive, residents of ICONIC Residences will have the option to enhance their homes with items from a premium Pininfarina furniture collection. This exclusive offering not only allows for customization but also ensures that each living space reflects a cohesive aesthetic. By choosing furniture that complements the architectural design of their homes, residents can truly curate an experience that feels both personal and luxurious.
Located strategically in Dubai Internet City, the ICONIC Residences tower will soar to an impressive height of 290 meters, making it the tallest structure in the area. This prime location guarantees that residents will enjoy breathtaking sea views and immediate access to some of Dubai’s most sought-after hotspots, including Palm Jumeirah and Dubai Marina. The strategic location, paired with the luxurious offerings of the residences, makes it a desirable living space in one of the world’s most vibrant cities.
The partnership between Reflex Angelo and Pininfarina is backed by a rich history of collaboration that dates back to 1997. Their joint ventures have produced stunning pieces such as the Vela Armchair and the versatile Orizzonte seating collection, known for their balance of aesthetic appeal and functional design. This longstanding relationship ensures that the optional furniture at ICONIC Residences maintains the same signature design language, creating a harmonious environment where architecture and interiors work in concert.
With such a thoughtfully curated approach to design and living, the ICONIC Residences stands poised to redefine luxury living in Dubai. The blend of bespoke furniture and high-end architecture could well set a new standard in the residential market, inviting residents to immerse themselves in a lifestyle that melds comfort, elegance, and functionality.

