ADNOC Distribution Reports Strong First-Half Results for 2025
ADNOC Distribution has announced impressive results for the first half of 2025, showcasing significant growth driven by a surge in non-fuel sales, an expansion of retail operations, and the revitalization of its Oasis by ADNOC brand identity.
Growth in Non-Fuel Sales
The company experienced a notable 10.4% increase in non-fuel transactions, reflecting a broader shift towards diversified retail and energy services. This growth is further underscored by a double-digit rise in profits, indicating a successful transformation within the organization.
In the first half of 2025, ADNOC Distribution expanded its retail footprint, increasing the number of stores to 379, up from 365 in the same period last year. This expansion is a clear indication of the company’s commitment to enhancing its market presence.
Retail Performance Metrics
During this period, non-fuel transactions reached 26 million, compared to 23.5 million in the first half of 2024. The conversion rate in stores also improved, climbing to 26.3%. This uptick highlights the company’s focus on enhancing customer experience and operational efficiency.
CEO Bader Saeed Al Lamki emphasized the company’s commitment to sustainability, revealing plans to equip over 50 service stations with solar energy in 2025. This initiative aligns with ADNOC Distribution’s broader strategy to promote energy efficiency.
Expanding Customer Base
ADNOC Distribution currently serves more than 650,000 customers daily through a network of over 520 stores across the UAE, Saudi Arabia, and Egypt. This expanding regional footprint illustrates the company’s growing influence in the retail and energy sectors.
Al Lamki described the relaunch of the Oasis by ADNOC brand as a strategic move that transcends a mere name or logo change. He noted that this rebranding reinforces the company’s position as a premier destination for coffee and on-the-go shopping, supporting its five-year strategy (2024–2028) aimed at doubling non-fuel transactions and reducing reliance on traditional fuel revenues.
Embracing AI in Retail
ADNOC Distribution is also positioning itself as an AI-powered retail company, with over 20 active initiatives designed to optimize store distribution, personalize product offerings, and enhance the overall customer experience. Al Lamki highlighted that 90% of the public has responded positively to the Oasis by ADNOC rebrand, indicating strong community engagement.
The new brand identity is being implemented across all 379 stores, with more than 250 locations now offering barista-prepared coffee. This addition not only enhances the customer experience but also positions ADNOC Distribution as a go-to spot for daily needs.
Non-Fuel Profit Growth
In terms of financial performance, Al Lamki reported that the company achieved over 15% growth in total non-fuel profits during the first half of 2025. This growth is attributed to increased transaction volumes, improved conversion rates, enhanced car wash services, and new initiatives in property management.
Overall profit rose by 14.9% in the first half, with non-fuel transactions up 10.4%. Notably, operations in the UAE alone saw an 11% daily increase. Al Lamki emphasized that these results reflect ADNOC Distribution’s success in establishing a sustainable, high-margin growth engine that supports long-term shareholder value.
Conclusion
ADNOC Distribution’s strong performance in the first half of 2025 highlights its strategic initiatives and commitment to growth in both retail and energy services. With a focus on sustainability, customer experience, and innovative technologies, the company is well-positioned for continued success in the evolving market landscape.

