Great Dubai Summer Sale Unveils Discounts Up to 90% and Exciting Raffles
The Great Dubai Summer Sale commenced on July 2, 2026, marking a significant retail event within the Dubai Summer Surprises festival. This year, shoppers can take advantage of discounts reaching up to 80% across over 1,000 brands, with weekend flash sales potentially increasing savings to 90%. The sale is set to run until August 30, coinciding with the full 60-day Dubai Summer Surprises calendar.
This weekend is particularly noteworthy, as schools have closed, and an influx of three million passengers is expected at Dubai International Airport. For those remaining in the city, the malls are less crowded, presenting an excellent opportunity to explore genuine deals.
Great Dubai Summer Sale: This Weekend Specifically
From July 3 to July 5, various stores in Dubai’s major retail districts will host a Gold and Jewellery Flash Sale. This event features limited-time offers on gold, diamonds, pearls, and fine jewellery. With the price of 24K gold in Dubai having significantly decreased since January, additional discounts on this already reduced rate present a rare opportunity for buyers.
On July 2, a 12-Hour Sale was held at prominent locations including Mall of the Emirates and City Centre Mirdif, where discounts reached as high as 90%. For those who missed this event, weekend flash sales will continue at the same venues throughout the Great Dubai Summer Sale.
The Raffles and What You Can Win
Dubai Summer Surprises is renowned for its prize draws, and this year’s raffle offerings are particularly ambitious. The “Buy Jewellery and Win” campaign allows shoppers to enter a draw for three kilograms of gold with any jewellery purchase from participating retailers.
Additionally, the “Shop, Win and Zoom Away” campaign features an Exeed car as a grand prize, along with opportunities to win AED 500,000 in cash and a 2026 DongFeng 007 car. A standout raffle for residents is the “Win Your Home in Dubai,” where purchases exceeding AED 500 at participating stores allow customers to scan a QR code and enter for a chance to win one of 12 Binghatti apartments. This initiative is particularly appealing in a city where property purchases typically require substantial financial investment. The raffle runs until August 30, making every qualifying purchase significant.
Frequent Emirates flyers can also benefit from the promotion, as five million Skywards Miles are available. Shoppers spending over AED 200 at any Skywards Everyday partner or Skywards Miles Mall from July 2 to August 30 will have a chance to win 10,000 Skywards Miles, with 500 winners selected.
The Summer Restaurant Week
Beginning July 13, the Summer Restaurant Week will provide an additional incentive for shoppers looking to extend their mall visits into full-day outings. Running until August 2, this event features over 55 Dubai restaurants offering specially curated menus at fixed prices. A two-course lunch is available for AED 80, while a three-course dinner is priced at AED 120. This initiative presents an excellent opportunity for diners to explore restaurants that may typically exceed their weekday budgets.
DSS Luxe and the Premium End
For those interested in luxury shopping, the DSS Luxe Edition introduces exclusive pop-ups, product previews, bespoke services, and curated experiences at select locations throughout Dubai. This segment diverges from the broader discount offerings of the Great Dubai Summer Sale, catering to consumers seeking high-end items and special editions rather than volume-based discounts.
How to Get the Most Out of Great Dubai Summer Sale?
To maximize the benefits of the Great Dubai Summer Sale, shoppers are advised to contact participating stores in advance, as not all retailers in each mall may participate in every campaign. Keeping mobile devices charged is essential for scanning QR codes or uploading receipts for promotions like the Skywards initiative and the Win Your Home raffle. It is also advisable to retain receipts after each purchase.
Weekend flash sales are exclusively available on Fridays and Saturdays, making these days optimal for securing the best deals. The Great Dubai Summer Sale will continue until August 30, providing ample time for shoppers to take advantage of competitive retail pricing throughout the summer.
For further details, visit timesofdubai.ae.
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Published on 2026-07-04 11:15:00 • By the Editorial Desk
