Celebrating a Decade of Excellence at Dubai Watch Week 2025

A Royal Patronage

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the Chairperson of the Dubai Arts and Culture Authority, graced the seventh edition of Dubai Watch Week with her presence. This iconic event, held under her patronage, serves as a non-commercial platform that nurtures cultural dialogue, networking, and community involvement. Notably, this year coincides with the 10th anniversary of Dubai Watch Week, marking a decade of innovation and excellence in the watchmaking industry.

Event Details and Highlights

Scheduled from November 19 to 23, 2025, Dubai Watch Week will take place at the bustling Dubai Mall and the picturesque Burj Park. The event is set to feature over 90 watch brands, embodying a unique blend of global launches, engaging events, and captivating activations.

In her remarks, Sheikha Latifa emphasized the growth of Dubai Watch Week as a vital global platform for creativity and craftsmanship. She stated, “Over the past decade, Dubai Watch Week has played a significant role in cementing Dubai’s position as a destination for experts and pioneers in the watchmaking industry.” Her Highness reiterated the commitment to initiatives that bolster the watch sector and enhance Dubai’s reputation as a center of global excellence.

Insights from Industry Leaders

Hind Seddiqi, the CEO of Dubai Watch Week, highlighted the essential role that Sheikha Latifa’s support has played in enriching the event’s influence. “Our mission is to continue evolving and elevating the offering, creating moments that attract global audiences and pioneering initiatives that underscore the significance of Dubai and the UAE,” she said. With an impressive attendance of over 23,000 guests in 2023, the upcoming event promises a compelling lineup that includes new formats and standout moments from leading brands.

Celebrating Milestones: The Collectors Lounge

This year’s Dubai Watch Week will also see the return of the Collectors Lounge, commemorating Ahmed Seddiqi’s 75th anniversary as a preeminent luxury retailer. This milestone underscores the deep-rooted heritage of watchmaking in Dubai and the UAE’s commitment to quality and innovation in the luxury sector.

An Engaging Programme

Dubai Watch Week 2025 is set to host over 20 brand launches alongside discussions featuring key industry figures and regional visionaries. One of the highlight sessions will include an opening keynote by Jean-Frédéric Dufour, CEO of Rolex, in conversation with Abdul Hamied Seddiqi, Chairman of Seddiqi Holding. Their session, “The Time to Act is Now – A Note to the Watch Industry,” promises to offer valuable insights into the future of horology.

Exclusive Industry Dialogues

For the first time, Dubai Watch Week will also facilitate a CEO Roundtable: Horology Edition. This unique opportunity will feature discussions among influential leaders such as Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele, and Julien Tornare. Their candid dialogue is expected to shed light on pivotal trends and the future trajectory of the watch industry.

Cultural Enrichment

In addition to the core programming, the event will incorporate two panel discussions in Arabic that delve into regional luxury markets and succession strategies in family businesses. Attendees can also look forward to a live demonstration by renowned calligrapher Hazem Kurdali, as well as an exhibition titled “Dubai Races Against Time,” presented by Alia Bent Sultan. This exhibition aims to showcase the rarity and excellence that define Dubai’s cultural landscape.

Open to All

Since its establishment in 2015, Dubai Watch Week has remained a free, public event that fosters initiatives promoting community engagement and cultural exchange. By bridging diverse communities and facilitating networking opportunities, the event continues to uphold its values and enrich the local culture.

Emphasizing innovation and creativity, Dubai Watch Week 2025 is set to be a landmark event in the global watch industry, uniting enthusiasts and professionals alike in a celebration of craftsmanship, heritage, and the art of timekeeping.