Visit Dubai Launches New Campaign: ‘Yeh Bhi Dubai Hai, Bro!’ Starring Popular Stand-Up Comedians Bassi and Harsh

Rediscovering Dubai: The Heart of the ‘Yeh Bhi Dubai Hai, Bro!’ Campaign

On September 18, 2025, Visit Dubai unveiled its vibrant new campaign titled ‘Yeh Bhi Dubai Hai, Bro!’, designed specifically for Indian travellers. This initiative invites both seasoned visitors and first-timers to rediscover the gem of the UAE in refreshing and unexpected ways.

A Journey Beyond the Monuments

The campaign’s tagline emphasizes that Dubai continually offers new experiences, even to those who think they’ve seen it all. Featuring popular Indian comedians Anubhav Singh Bassi and Harsh Gujral, the campaign draws on their relatable humour and curiosity, appealing to a generation eager for authentic experiences. The duo explores hidden gems and unexpected stops around the city, showcasing that Dubai is much more than iconic landmarks like the Burj Khalifa and the Palm Jumeirah.

The Comedy Connection

Stand-up comedy has carved a significant niche in Indian entertainment, especially in recent years. Bassi and Gujral are not only household names but also embody the youthful spirit that resonates with Indian audiences. Their approach to comedy intertwines a love for travel with relatable storytelling, making the narrative of ‘Yeh Bhi Dubai Hai, Bro!’ feel almost like a stand-up routine rather than a conventional marketing campaign.

A Day of Discovery

Throughout their journey, Bassi and Gujral invite viewers to explore Dubai from their perspectives. One moment, they venture to Hatta, known for its serene landscapes, breaking away from the city’s polished urban vibes. In another scene, adrenaline surges as they zipline across XLine Dubai Marina, the world’s longest urban zipline. Their escapades take them into the depths of Deep Dive Dubai, where they explore a sunken city and engage in a thrilling underwater chess match.

Culinary and Scenic Delights

The gastronomic experience is also central to the campaign, as the duo shares a gourmet meal at Asia Asia in Pier 7. They enjoy leisurely yacht rides across the scenic Dubai Marina and find solace at Koko Bay, a sanctuary away from the bustling city life. Each chosen experience underlines the endless possibilities Dubai has to offer, aiming to reignite curiosity in seasoned travellers.

Voices from the Campaign

Bader Ali Habib, the Regional Director at the Dubai Department of Economy and Tourism, shared insights about the campaign: “With ‘Yeh Bhi Dubai Hai’, we wanted to capture the unique blend of fun and discovery that makes Dubai special for Indian travellers. Bassi and Harsh perfectly represent today’s young India – their enthusiasm shows that Dubai is full of surprises, even for those who think they know the city well.”

Anubhav Singh Bassi expressed his excitement about the project: “Working on something that feels more like two friends exploring has been amazing. Dubai is one of my favourite places to perform; it offers countless exciting experiences. This was a wonderful opportunity to explore the city through Harsh’s eyes.”

Echoing Bassi, Harsh Gujral revealed, “Seeing Dubai through Bassi’s eyes was epic! I realized there’s always something new to discover. As an adventure enthusiast, my time in Hatta stood out. This city never fails to deliver unforgettable moments.”

Why Dubai is the Ideal Destination

The campaign underscores the strategic geographic advantage of Dubai, just a short flight from India, making it a top choice for stopovers, quick getaways, or extended vacations with friends and family. Offering an array of experiences that cater to all ages, from thrilling theme parks to serene beaches, the campaign captures the essence of Dubai as a year-round destination for adventure and luxury.

Whether you’re drawn to Dubai’s opulent shopping spaces or the tranquility of its hidden spots, the message is clear: the city guarantees fresh adventures that keep you coming back for more.

How to Experience the Campaign

For those intrigued by this captivating campaign, it features a rich multimedia approach. Check out the campaign video and explore the campaign page for more insights into the multifaceted experiences Dubai has to offer. Join the conversation on social media by following @visit.dubai.

About The Dubai Department of Economy and Tourism (DET)

DET plays a pivotal role in positioning Dubai as a leading global tourism and investment hub. The department is dedicated to enhancing the city’s economy and tourism landscape, in line with its ambitious D33 economic agenda, which aims to double the emirate’s economic size over the next decade. Through a range of strategic initiatives, DET strives to make Dubai the world’s best city for tourism, living, and working.

In summary, Dubai’s vibrant landscape, rich culture, and endless adventures await all who wish to discover its depths beyond the surface and engage with the city in whole new ways. The charm of the ‘Yeh Bhi Dubai Hai, Bro!’ campaign lies in its ability to remind us that even in a familiar paradise, surprises await around every corner.