South Korea’s Fertility Industry: A Response to Low Birth Rates
A Surge in Demand for Fertility Treatments
In South Korea, the relentless decline in birth rates has catalyzed a burgeoning fertility industry. As families grapple with societal pressures and economic constraints, many are turning to assisted reproductive technologies like in vitro fertilization (IVF). The numbers tell a compelling story: between 2018 and 2022, the country witnessed nearly a 50% increase in fertility treatments, culminating in around 200,000 procedures annually. In urban centers like Seoul, one in six newborns now arrive thanks to such interventions.
Shifting Attitudes Towards Family Planning
Experts attribute this sudden boom in fertility services to a generational shift in attitudes about family planning. “We have a young generation that is accustomed to controlling their life choices,” explains Sarah Harper, a gerontologist at the University of Oxford. Unlike their predecessors, many young South Koreans are taking proactive measures—egg freezing for single women and IVF for couples facing challenges in conception.
This proactive attitude stems from a desire for control over personal life paths. Aspects of traditional Korean culture that once accepted the unpredictability of conception are being replaced by a mindset that seeks to create family structures on their own terms.
The Demographic Crisis
However, this surge in fertility treatment comes against a backdrop of a deepening demographic crisis. As of 2024, nearly 20% of South Korea’s population is over 65, and the country has repeatedly set records for the lowest birth rates globally. In 2023, the rate plummeted to 0.72 births per woman—significantly below the global average of 2.2. If current trends persist, experts project that South Korea’s population of 50 million could be halved in just 60 years.
Yet recent reports show a cautious glimmer of hope: for the first time in nine years, birth rates increased slightly to 0.75 in 2024—a sign that the tide may be turning.
Family Planning Aspirations
For many women like Park Soo-in, the journey toward parenthood is complex. Balancing high-pressure careers with the desire for children often proves daunting. After years of prioritizing work—often clocking in extensive overtime—Park’s perspective shifted upon marriage and witnessing friends become parents. The support of a partner and a new job with better hours created an opening for her to consider family life seriously.
Despite facing struggles in conception, Park, alongside many others, has turned to fertility treatments, contributing to projections that the industry could surpass $2 billion in value by 2030.
Barriers to Parenthood
Everywhere, South Koreans express a strong desire to have children. However, financial difficulties serve as a major barrier. Over half of South Koreans confess that while they want kids, the financial burden feels insurmountable. With the average age of first-time mothers reaching 33.6 years, many are feeling the pressure of delayed parenthood compounded by societal expectations and financial constraints.
The data suggests a dual challenge: not only do many want to start families, but they often find themselves trapped in a cycle of preparation—educating themselves, investing in careers, and saving money—long before they feel ready to have children.
The Financial Toll of Fertility Treatments
As anyone who has attempted IVF can attest, the costs can be staggering. Treatments can vary widely in price, and despite government subsidies for procedures, many still find themselves spending significant out-of-pocket sums on consultations and additional necessities. For instance, fertility assistance such as egg freezing receives partial financial support, but many still find that costs exceed what is subsidized.
Jang Sae-ryeon, a mother of 37, illustrates this reality well. After attempting IVF for two years and undergoing five cycles at approximately 1.5 million won each, she poignantly states that the financial strain can weigh heavily on couples.
The Burden of Workplace Norms
Moreover, workplace culture poses additional challenges for women pursuing fertility treatments. While South Korean companies technically offer leave days for medical procedures, many women find it difficult to utilize these days without facing backlash. The stigma surrounding infertility and the demands of a full-time job often lead women like Jang to feel they must choose between their career and their family aspirations.
The situation often leads to difficult choices. Quitting a job to focus on treatment can alleviate stress but may create financial instability, forcing a cycle of job-hunting and temporary solutions that further complicate personal lives.
The Emotional Dimensions
The emotional aspects of facing infertility cannot be overstated. Miscarriages and failed IVF attempts leave lasting impacts, where the desire for a child often competes with the challenges of social and economic pressures. Both Park and Jang express their yearning for family life, underscoring the potent mix of hope and frustration that characterizes the journeys of many South Korean women today.
As South Korea navigates its unique demographic challenges, the resilience of its young parents and the growing acceptance of fertility treatments signal a significant cultural shift.

