Sohar International Strengthens Community Engagement by Signing MoU with OCEC as Title Sponsor of Sports Spark 2026
Muscat: Sohar International has entered into a Memorandum of Understanding (MoU) with the Oman Convention & Exhibition Centre (OCEC) to serve as the Title Sponsor for the fourth edition of Sports Spark 2026. The agreement was formalized at OCEC by Abdul Qadir Al Sumali, Chief Retail and Wealth Management Officer at Sohar International, and Eng. Said Al Shanfari, Chief Executive Officer of OCEC, representing their respective organizations. The event is scheduled to take place from July 14 to August 15, 2026, and will transform three fully air-conditioned exhibition halls at OCEC into a dynamic indoor venue, showcasing sports, entertainment, and family-oriented activities throughout the summer.
Commitment to Community Wellbeing
Through this sponsorship, Sohar International aims to reinforce its dedication to initiatives that enhance community welfare, promote healthy lifestyles, and encourage active participation. Al Sumali emphasized the unifying power of sports, stating that they foster discipline, confidence, teamwork, and a sense of belonging—qualities essential for a progressive society. He noted that Sohar International’s ongoing involvement with Sports Spark demonstrates the bank’s commitment to supporting platforms that translate these values into meaningful public experiences.
Expansion of Sports Spark
Eng. Said Al Shanfari expressed enthusiasm about hosting the fourth edition of Sports Spark, highlighting its evolution into one of OCEC’s flagship community events. The expansion from two exhibition halls to three signifies the event’s growth and rising popularity. He assured that collaborative efforts with Sohar International have focused on ensuring all necessary resources are in place for a seamless experience for participants and visitors alike.
Active Partnership and Engagement
Sohar International’s role extends beyond mere sponsorship; it actively participates in the planning and execution of Sports Spark 2026. Representatives from the bank have conducted site visits to OCEC to assess preparations and engage with the organizing teams. This proactive involvement aims to create a well-curated community platform. Athletes, families, sports enthusiasts, clubs, and the wider community are encouraged to register for Sports Spark 2026 via the official website: www.sportsparkoman.com.
Enhancing Oman’s Event Landscape
The partnership between Sohar International and OCEC underscores the increasing importance of integrated events in positioning Oman as a destination for high-quality, multifaceted experiences. By aligning with a platform that combines premier venue infrastructure, sports programming, and public engagement, the bank contributes to the broader events landscape in Muscat. This collaboration emphasizes the significance of partnerships that create lasting value beyond the event itself.
About Sohar International
Sohar International is recognized as Oman’s fastest-growing bank, driven by a vision to become a leading Omani service company that supports the prosperity and growth of customers, communities, and individuals. The bank aims to help people succeed by providing responsive banking solutions tailored to their evolving needs. Its offerings span Commercial and Investment Banking, Wealth Management, and Islamic banking services through Sohar Islamic, which adheres to Sharia principles. With a strong digital-first approach and an expanding regional presence, including in the Kingdom of Saudi Arabia, Sohar International is dedicated to delivering value through strategic partnerships and an enhanced customer experience. For more information, visit www.SIB.om.
Source: www.zawya.com
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Published on 2026-07-12 17:13:00 • By the Editorial Desk
