Mark & Save Strengthens Community Bonds with Month-Long Onam Celebration in UAE
Mark & Save, a rapidly expanding value retail chain, is celebrating Onam with a month-long campaign featuring traditional activities, festive offers, and community events across its stores in the UAE. This initiative, which runs through August 2026, aims to reinforce family connections and is warmly embraced by the diverse Indian communities residing in the UAE, showcasing the enduring cultural ties between Kerala and the region.
The campaign combines the retailer’s ethos of affordable luxury with festive celebrations, providing shoppers with a wide array of essential products. These include festive groceries, fresh produce, household goods, dairy products, meat and poultry, snacks, beverages, and general merchandise—all offered at competitive prices. Central to the campaign is a community-focused initiative featuring a special Free Sadhya deal available at select locations.
From August 18 to 23, customers who spend AED 250 on non-electronic items will receive a complimentary traditional feast. Additionally, the Mark & Save Al Tallah store in Ajman is hosting a unique ‘Great 2 Days of Savings’ weekend promotion, which offers combo discounts and multi-buy deals to assist families in their holiday preparations.
Cultural Engagement and Community Activities
The integration of traditional Kerala culture into the retail environment is a key element of the Mark & Save Onam campaign. The initiative fosters an inclusive atmosphere that encourages public participation through a variety of family-oriented activities.
Events include Kids’ Fancy Dress competitions, traditional Thiruvathira dance performances, dynamic Cinematic Dance showcases, Payasam cooking and tasting sessions, and Tug of War matches. The stores are also hosting vibrant Pookkalam (floral design) competitions and cultural pageants such as Mr. Malayali and Malayali Manka. A special Digital Engagement Campaign aims to connect families through online platforms. Mohammed Fasil, Head of Operations at Mark & Save, emphasized that Onam is a celebration of togetherness, heritage, and community bonds.
Fasil stated that the goal is to provide a fun, affordable, and convenient experience for customers. By merging festive products with cultural activities and value-driven offers, the aim is for every customer to feel a deeper connection to the spirit of Onam.
Transforming Festive Retail Experiences
The Mark & Save Onam campaign goes beyond traditional shopping by building lasting relationships with various consumer demographics. This approach acknowledges the cultural significance of family occasions for local residents.
Fasil noted that modern retail requires a nuanced understanding of meaningful family events. He articulated that retail today is not just about providing products; it involves recognizing the occasions that matter to customers and creating experiences that enhance their lives. The Onam initiative exemplifies this philosophy, combining attractive offers with meaningful cultural engagement while ensuring that customers can conveniently access their festive needs.
By aligning its extensive product range with seasonal requirements—ranging from traditional pantry staples to hot food counters and everyday household supplies—the retail chain positions its stores as convenient, one-stop shopping destinations for families preparing for the festive season.
Regional Expansion and Value Commitment
The successful execution of large-scale seasonal initiatives is supported by the operational capacity and expanding regional presence of the Mark & Save Onam campaign. Established as a family-oriented value retail concept in May 2022 under the Western International Group, Mark & Save operates a growing network of 25 stores across the UAE, Qatar, Oman, Kuwait, and Saudi Arabia.
The company aims to help value-conscious shoppers save money with each visit, employing over 5,000 employees and offering more than 200,000 product varieties in its retail locations. The brand leverages advanced digital processes, in-store promotions, and its mobile loyalty program, WeRewards, to enhance the customer experience and ensure that quality products are available at affordable prices.
During significant cultural events, Fasil reiterated the company’s commitment to supporting household budgets. He emphasized that the brand strives to make quality and choice accessible without burdening families financially. This commitment holds particular significance during culturally important occasions like Onam, allowing families to celebrate traditions, prepare favorite festive dishes, and enjoy quality time together while benefiting from the value and convenience offered by Mark & Save.
Source: timesofdubai.ae
Read all the latest developments and breaking updates in the Latest News section.
Published on 2026-08-21 16:48:00 • By the Editorial Desk
