ELLE Residences: A New Era of Branded Luxury Living in Dubai

A Landmark Partnership

The luxury property landscape of Dubai is set to be transformed with the unveiling of ELLE Residences, a groundbreaking project by ANAX Developments. This initiative marks an unprecedented collaboration between ANAX and ELLE, owned by the Lagardère Group, introducing branded residences in the Middle East for the very first time. Following the success of its inaugural residential tower in Miami, this partnership aims to meld ELLE’s globally recognized lifestyle ethos with ANAX’s profound understanding of the luxurious real estate market in Dubai.

The Unveiling: An Evening to Remember

The launch event for ELLE Residences was nothing short of spectacular, showcasing an evening filled with glamour, entertainment, and celebrity appearances. Renowned fashion designer Manish Malhotra presented his latest collection in a dazzling runway showcase. High-profile guests including music icon Nancy Ajram, Nora Fatehi, and Sidharth Malhotra captivated the audience, underscoring the project’s status as a cultural milestone in the region.

Visionary Statements: Creating the Essence of Dubai

Satish Sanpal, founder and chairman of ANAX Holding, expressed his vision for the project, stating, “Dubai thrives on creativity, ambition, and global appeal, and this is exactly what ELLE Residences represents.” He emphasized the intention behind the project: creating homes that resonate with the rhythm of life in Dubai—bold, interconnected, and ever-evolving. This sentiment reflects the city’s spirit, full of vibrancy and opportunity.

Constance Benqué, CEO of ELLE International, highlighted the significance of this launch, remarking that it positions Dubai as a preeminent destination for luxury living. “ELLE’s expansion into Dubai showcases a milestone in our journey, and we are proud to bring our lifestyle vision to such a dynamic and globally significant market,” she stated.

Architectural Marvel: A Seamless Blend of Design and Lifestyle

Situated on the picturesque Dubai Islands, ELLE Residences promises to redefine luxury living by offering direct beachfront access with sweeping sea views. Ravi Bhirani, managing director of ANAX Developments, noted that the project represents the city’s most ambitious waterfront destination. With a collection of 91 elegant apartments and seven stunning townhouses, the design aims to merge openness with privacy. Ranging from intimate one-bedroom residences to expansive four-bedroom townhouses, the homes promise breathtaking vistas through floor-to-ceiling glazing and wraparound terraces.

Unique Design Philosophy

The project’s interiors draw inspiration from ELLE’s five pillars: fashion, beauty, culture, lifestyle, and society. This curated approach results in designs that are not only aesthetically pleasing but also culturally sophisticated. Expect features like sculptural fireplaces, bespoke wallpapers, and artistic embellishments that all pay homage to Dubai’s vibrant contemporary scene.

Wellness-Centric Community

Designed as a wellness-driven community, ELLE Residences offers an enviable array of amenities. Rooftop pools and sunlit terraces provide space for relaxation, while private spas and yoga decks offer serene escape. Residents can enjoy landscaped gardens and social lounges that foster connectivity within the community. Comprehensive services including a 24-hour concierge, valet, and security ensure that every need is met, harmonizing luxury with convenience.

The Experience of Branded Living

Living at ELLE Residences is an invitation to embrace a lifestyle that resonates with the brand’s ethos. It promises residents a sense of confidence, connection, and joy—truly a home where every detail inspires. Whether as a seasonal retreat or a permanent residence, these homes are designed with an aspirational allure, making residents feel like the stars of their own stories.

Sales Launch

With sales officially opening on September 26, 2025, ELLE Residences Dubai Islands is set to signal a bold new chapter in the region’s property market. This project embodies a dynamic blend of cultural responsiveness and luxury living, creating an iconic residence that will capture the hearts and imaginations of Dubai’s elite.

As Dubai continues to be a hub for global luxury, ELLE Residences is poised to not only meet but exceed expectations for upscale living, setting a new standard in the real estate sector.