Equiti Partners with Dubai Basketball as Founding and Official Digital Wealth Partner
In a dynamic fusion of fintech innovation and sports excellence, Equiti, a globally recognized fintech powerhouse headquartered in Dubai, has announced a groundbreaking partnership with Dubai’s first-ever home sports franchise, Dubai Basketball. This exciting collaboration designates Equiti as the Founding Partner and Official Digital Wealth Partner of Dubai Basketball for the next three seasons, signaling a new era of synergy between financial technology and professional sports.
Equiti’s commitment to this partnership is visually and strategically significant. The brand will enjoy prominent placement on the official jerseys worn by players and on the courtside at the iconic Coca-Cola Arena, the home ground for Dubai Basketball’s thrilling home games. Beyond physical branding, Equiti will actively engage with fans through the team’s digital platforms, creating an immersive and interactive fan experience that extends well beyond the basketball court.
Since their debut in 2024, Dubai Basketball has rapidly made a name for themselves, not just regionally but on the European stage. The team has stormed through the ABA League and etched history as the first club from the region to compete in the prestigious EuroLeague. This fearless ambition and dedication to excellence mirrors Equiti’s own meteoric rise, reinforcing a shared ethos centered on Dubai, teamwork, discipline, and the relentless pursuit of peak performance.
The partnership’s launch was celebrated with a retro-futuristic half-court pop-up event on September 24, 2025, at the Ritz-Carlton on Jumeirah Beach. The event was a vibrant spectacle, with Dubai Basketball stars Davis Bertans and Nate Mason captivating a crowd eager to witness the energy and excitement ahead of the official signing ceremony. The pop-up, inspired by Equiti’s bold visual identity and the inspiring slogan “Aim Higher,” provided a stage for star players to demonstrate their prowess in an electrifying showcase that energized fans and attendees alike.
This lively atmosphere continued with the engaging ’30-Second Basket Challenge,’ where fans and VIP guests competed for exclusive limited-edition prizes, emphasizing the interactive and community-focused spirit of the collaboration.
Iskandar Najjar, Equiti’s CEO & Co-founder, eloquently captured the essence of the partnership, stating that “Innovation spikes when ambition meets discipline,” and highlighting how both Equiti and Dubai Basketball embody a spirit of reinvention and high achievement. Najjar emphasized that the alliance transcends the basketball court, symbolizing a shared dedication to promoting Dubai’s talent on a global stage, defying norms, creating opportunities, and setting the stage for the next generation of success.
Since its establishment in 2017, Equiti has blossomed into a truly international fintech brand, with strategic offices spanning Europe, Africa, Asia-Pacific, and the Middle East. Known for pioneering excellence in online trading technology, payment software, physical commodity ownership, and multi-asset financial products, Equiti exemplifies how Dubai-based innovation can thrive and shape global markets.
Dubai Basketball, on the other hand, has charted a historic path since its inception in 2023. The franchise quickly made an impact by reaching the semi-finals in its inaugural ABA League season and further elevated its stature by becoming the first team from the region to enter the EuroLeague. A landmark five-year wild-card agreement beginning with the 2025/26 season will see Dubai Basketball compete on the EuroLeague stage, starting with their debut game on September 30 at Coca-Cola Arena against Partizan.
Nick Oakley, Co-Chief Executive Officer of Dubai Basketball, expressed his enthusiasm about the partnership, highlighting how Equiti’s collaboration expands the team’s reach and fan engagement. Oakley emphasized the shared vision of bringing the vibrant energy of Dubai to basketball fans and ensuring they remain at the heart of all endeavors.
Both organizations thrive on innovation, precision, and high-performance execution—whether in financial markets or on the basketball court—demonstrating a commitment to excellence, agility, and intelligence. This partnership is a testament to how Dubai, as a city and a hub of innovation, is making significant inroads into global arenas, supporting and activating communities through sport, technology, and finance.
About Equiti
Founded in 2017, Equiti Group has positioned itself as a global leader in advanced trading technology, payment software, virtual assets, asset management, and physical commodity trading solutions. With offices across Africa, Asia, Europe, and the Middle East, the company operates under licenses in major financial hubs, including the UK, UAE, and Cyprus. Equiti serves a diverse client base across retail, professional, and institutional segments, offering best-in-class financial experiences worldwide.
About Dubai Basketball
Established in 2023, Dubai Basketball is a pioneering professional basketball franchise competing in both Europe’s EuroLeague and the Adriatic Basketball Association (ABA) League for the 2025/26 season. Under the guidance of Head Coach Jurica Golemac, the team boasts a robust roster of talent and plays home games at Dubai’s famous Coca-Cola Arena. Dubai Basketball reflects a commitment to nurturing local talent, fostering social change, and enriching the basketball landscape in the UAE and beyond.
For ongoing updates, fans and followers can visit Dubai Basketball’s website or explore their social media channels on Facebook, Instagram, X, and YouTube.
