Phoenix Homes has made headlines recently by securing the title of Best Real Estate Brokerage, Single Office, UAE at the prestigious Arabian Property Awards 2025. This accolade is not just a feather in the cap; it is part of a global event celebrated as the International Property Awards, widely regarded as a hallmark of excellence in the real estate industry. This recognition comes during an extraordinary summer for the Dubai-based firm, which has also become the go-to agency for the largest residential property currently on the market in Dubai, underscoring its rapid ascent in the competitive landscape.
Founded in 2021 by the visionary duo Myles Bush and Martin Hyre, with Nathan Kirkham joining shortly after, Phoenix Homes has quickly established itself as one of the most trusted brokerages in Dubai. The company operates on an agent-first model, ensuring that high standards and exceptional client service are always prioritized. This reputation has attracted seasoned brokers and affluent clients alike, making it a premier choice for those seeking a reliable partner in real estate transactions.
Reflecting on the recent award, Myles Bush, co-founder and chairman, conveyed his pride in the accomplishment. “This award is a proud moment for our entire team,” he stated. “It reflects everything we’ve worked hard to build. From day one, we wanted to create a brokerage where top agents could thrive, clients would receive the highest level of service, and performance would be properly recognized.” His words emphasize the values that underpin the firm’s success.
What initially drew attention to Phoenix Homes was its innovative 80 percent commission model, one of the most favorable in the region. However, Bush notes that it is not merely the commission structure that sets the company apart. “People often focus on the commission split, but what really makes Phoenix different is the standard of our people. We’ve built a team of highly experienced, service-driven brokers who consistently perform at the top of the market,” he remarked, highlighting the firm’s commitment to quality over quantity.
The selective recruitment process at Phoenix is another cornerstone of its success. Unlike many firms that focus on expanding headcount, Phoenix is intentional about selecting proven talent. “We’re incredibly selective with who we bring on board. Phoenix isn’t open to just anyone; it’s a company built by invitation only. We look for agents who are already operating at a high level and who want independence without sacrificing support,” Bush explained. This deliberate strategy has contributed to the creation of a robust and high-performing team, boosting the company’s market reputation.
This emphasis on team strength translates into measurable results. Every broker at Phoenix is a distinguished performer, helping to solidify the firm’s reputation and its ability to secure prestigious listings. The boost is palpable across the business, reflecting a committed culture dedicated to excellence.
The summer of 2025 has been particularly remarkable for Phoenix, with July emerging as the highest-performing month in the company’s history. Strong results in both off-plan and secondary markets were complemented by the firm being entrusted to market a record-breaking residential mega-mansion in Al Barari. This property holds the title of the largest home currently for sale in Dubai, reaffirming Phoenix’s growing reputation in the luxury and super-prime segment of the market. “To be entrusted with a property of that scale speaks volumes about the brand we’ve built,” said Bush, indicating the importance of trust and quality over mere sales numbers.
The Arabian Property Awards, now celebrating their 30th anniversary, underscore excellence in the realms of real estate, architecture, design, and development. With over 80 industry experts judging the various categories, this prestigious platform recognizes the finest in the industry. Winning such an accolade not only adds to Phoenix’s trophy cabinet but also reflects a deeper cultural impact within the real estate community.
In just four years since its inception, Phoenix Homes has evolved from a fledgling startup to a significant player in the real estate arena, advocating for agent empowerment, enhancing client experiences, and spearheading innovative market solutions. According to Bush, “Phoenix is about freedom, performance, and integrity. We’ve created an environment where top agents are empowered to succeed, without the red tape or outdated structures that hold so many back. When you remove those limits and surround yourself with the right people, incredible things happen.” His comments encapsulate the corporate ethos that drives Phoenix forward.
The company’s unique model has resonated well with agents across Dubai, providing seasoned professionals with the opportunity for autonomy, better earnings retention, and collaboration within a team of elite peers. The exclusive invite-only recruitment strategy adds an element of prestige, making Phoenix one of the most sought-after agencies in Dubai.
Looking ahead, Phoenix Homes aims to continue its strategic growth, all while adhering to the core values that have earned them the latest accolade. The focus remains on sustainable expansion, strong leadership, and consistently delivering exceptional results. As the firm carves its path into the future, it stands as a testament to what can be achieved with a solid foundation rooted in quality, empowerment, and industry innovation.
