Dubai Festival City Mall Launches Rewarding Blue Points Program
A New Era of Shopping Rewards
Shoppers at Dubai Festival City Mall now have the opportunity to earn Blue Points across over 400 brands, thanks to a new partnership between the mall and Blue Rewards. This exciting initiative allows customers to accumulate points on their purchases throughout the mall, enhancing their shopping, dining, and entertainment experiences.
How It Works
The process to earn rewards is straightforward. Customers simply need to scan their receipts using the Blue app after shopping. This digital-first approach makes earning points easy and efficient. Once collected, the points can be redeemed for vouchers with popular lifestyle brands like IKEA and Marks & Spencer, showcasing Blue Rewards as a versatile lifestyle platform that meets diverse customer needs.
Statements from Leadership
Hayssam Hajar, Executive Director of Regional Malls at Al-Futtaim Real Estate, expressed enthusiasm for the new program. “The launch of the Scan & Earn program on Blue Rewards is a significant step in enhancing our customer’s journey,” he said. Hajar emphasized that this initiative transforms routine shopping trips into rewarding experiences. The program is set to expand to Al-Futtaim’s malls in Cairo and Doha, reinforcing a cohesive strategy to delight customers across the region.
Dany Karam, Chief Marketing and Partnership Officer at Al-Futtaim, added that the campaign underscores Blue’s role as more than just a loyalty program. He stated that it represents a comprehensive lifestyle platform that blends shopping, dining, and entertainment into one seamless experience.
Customer-Centric Focus
The initiative reinforces Al-Futtaim’s commitment to a customer-centric approach. By tapping into Dubai Festival City Mall’s extensive array of partners, the program ensures that visitors gain increased value with each visit. The initiative aims to deepen customer loyalty and create memorable experiences that connect shoppers with their favorite brands.
Expanding the Blue Ecosystem
Blue isn’t just a rewards program; it’s a lifestyle platform that operates across ten markets, including the UAE, Saudi Arabia, and Malaysia. It connects millions of members with diverse offers tailored to their preferences. With features powered by Blue AI, the platform provides personalized guidance and tailored recommendations to enhance everyday experiences.
Dubai Festival City Mall: A Premier Destination
Dubai Festival City Mall is a flagship shopping destination renowned for its wide array of retail options. With over 400 brands, the mall includes popular names in fashion, beauty, and lifestyle. Brands like The Editor’s Market, H&M, and Sephora contribute to a rich shopping experience. Guests can also enjoy dining options at Festival Bay, featuring waterfront dining and a variety of culinary delights from around the world.
Visitors can explore an impressive selection of 50 restaurants and cafés, including renowned spots like Joe & The Juice and L’ETO. Additionally, the mall boasts the largest food court in Dubai, offering something for all tastes.
Entertainment and Experiences
For those seeking entertainment, Dubai Festival City Mall doesn’t disappoint. The venue is home to VOX Cinema Multiplex, the innovative BOUNCE-X Freestyle Terrain Park, and the globally recognized attraction IMAGINE. Family-friendly options such as Fabyland and various innovative parks ensure fun for visitors of all ages.
As part of its commitment to exceptional service, the mall offers various amenities including car charging stations and valet parking. The introduction of Mayed, the mall’s personal happiness ambassador, is designed to enhance the overall shopping experience further.
About Al-Futtaim
With roots dating back to the 1930s, Al-Futtaim has evolved into a diversified and progressive group headquartered in Dubai. Operating across 18 countries, it encompasses sectors such as automotive, retail, and real estate. The group focuses on long-term value creation, underpinned by values of respect, excellence, and integrity.
Aligned with its purpose to enrich lives and elevate communities, Al-Futtaim employs nearly 33,000 people and represents over 200 globally recognized brands. Through digital innovation, strategic partnerships, and a commitment to sustainability, Al-Futtaim is poised to navigate the challenges of today while preparing for tomorrow.
As Dubai Festival City Mall unveils this new Blue Points program, shoppers can look forward to a more rewarding experience that brings together shopping, dining, and unforgettable moments in one place.
