### Dubai’s New Campaign: “Dubai, Ready For a Surprise”
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), under the auspices of the Dubai Department of Economy and Tourism (DET), has launched an enticing new campaign titled *Dubai, Ready For a Surprise*. This initiative features the renowned Indian cricket star Virat Kohli and his wife, the celebrated actress Anushka Sharma, showcasing their personal connection to this vibrant city.
### A Personal Connection
Both Virat and Anushka have visited Dubai multiple times, creating fond memories and a unique bond with the city. This campaign marks their inaugural partnership focused specifically on a destination, aiming to capture the essence of Dubai as an ideal travel destination for everyone, regardless of their interests or backgrounds. Their familiarity with Dubai offers viewers an authentic glimpse into what makes the city an exceptional place to visit.
### Unveiling Dubai’s Surprises
At the heart of the campaign is a film that takes viewers on a journey where Virat and Anushka unveil a series of delightful surprises while exploring the varied experiences Dubai has to offer. The film cleverly culminates with an unexpected twist, leaving the audience curious to discover even more about the city.
Through the lens of this couple’s adventure, the film illustrates Dubai’s multifaceted nature, showcasing the destination as something beyond its typical attractions. It invites both first-time visitors and seasoned travelers to discover Dubai’s depth and diversity in unforgettable ways.
### A Journey of Intimacy and Discovery
The narrative begins with Virat orchestrating thoughtful and personalized experiences for Anushka, focusing on creating moments that resonate with her feelings and preferences. This approach not only highlights the romantic aspect of their relationship but also presents a fresh perspective on how to explore the city.
The campaign features intimate settings such as admiring the iconic Dubai skyline from AURA SKYPOOL, the world’s highest 360-degree infinity pool, and adventurous activities like parasailing over its stunning beaches. These moments serve to illustrate a side of Dubai that even frequent travelers find surprisingly delightful.
### Multi-Platform Engagement
To complement the campaign, a comprehensive 360-degree marketing strategy will rollout across social media platforms, digital channels, and targeted offline activations. This multifaceted approach aims to engage a broad audience, ensuring that the campaign resonates in various settings and formats, thus maximizing its reach.
### Insights from the Stars
Virat noted the special allure of Dubai, saying, “From the moment we land, everything – from the flavors to the energy – feels just right. The city is familiar yet always surprises us with something new.” His emphasis on the diverse experiences available speaks volumes about how the city can cater to different moods and needs.
Anushka echoed these sentiments, stating, “Every visit to Dubai feels like a new discovery. It’s a warm and comforting city, yet filled with excitement and endless exploration opportunities. We’re thrilled to unveil these fresh experiences and help others fall in love with Dubai just as we have.”
### Dubai as a Global Destination
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, highlighted the significance of this collaboration. He remarked, “This partnership with Virat Kohli and Anushka Sharma is a natural fit. Their genuine affection for Dubai, coupled with their engaging personalities, makes them perfect ambassadors for our city.” Kazim acknowledged the importance of nurturing cultural connections, particularly with Indian travelers, as India remains a critical source market for Dubai’s tourism.
In this way, the campaign not only emphasizes the individual experiences that Dubai offers but also seeks to position the city as a premier global destination for both business and leisure.
