UAE Media Council Launches “Amen” Digital Platform
The UAE Media Council has introduced a new digital initiative named “Amen,” designed to empower the public to actively monitor and provide feedback on media content within the United Arab Emirates. This platform is part of a broader effort to involve the community in maintaining the integrity and standards of the media landscape.
Community Engagement in Media Responsibility
The launch of Amen underscores a significant belief: that society plays a vital role in safeguarding the media. By fostering community engagement, the initiative aims to establish a responsible and secure media environment that aligns with the UAE’s leadership goals in advancing media practices. Through Amen, the UAE Media Council encourages citizens and residents to take an active part in shaping the media landscape.
Focus on National Values and Identity
Abdulla bin Mohammed bin Butti Al Hamed, who serves as both the Chairman of the UAE National Media Office and the UAE Media Council, highlighted the importance placed on individuals and communities by the UAE’s leadership. He pointed out that the commitment to fostering awareness and responsibility is especially crucial in the media sector, which acts as a primary voice for society and its aspirations.
The media is a significant component of the UAE’s development strategy, reflecting the Emirati identity while keeping pace with national ambitions. It plays an essential role in nurturing talent and creativity, thereby contributing to the strengthening of national identity and enhancing the UAE’s stature on both regional and global fronts.
Content’s Role in Shaping Society
Al Hamed emphasized, “Content is a responsibility.” He explained how media shapes public thinking, awareness, and attitudes—essentially reflecting a nation’s image. The goal remains to publish content that uplifts society, builds positive awareness, and expresses shared values, humanity, and national identity.
He reiterated that the diversity of society is a crucial asset in constructing a responsible national media framework that encourages informed engagement and preserves credibility. This collective partnership fosters the sustainable evolution of media content in the UAE, aligning with the leadership’s vision of promoting open dialogue.
Enhancing Content Quality through Open Dialogue
The Amen platform plays a pivotal role in enhancing media content quality, ensuring that it aligns with the UAE’s cultural and social values. It empowers both citizens and residents to contribute to a media environment that prioritizes ethical standards, balanced reporting, and responsible expression.
Alignment with Community Initiatives
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, stated that Amen is in sync with the objectives of the Year of Community, which was declared by President His Highness Sheikh Mohamed bin Zayed Al Nahyan. The platform embodies the UAE’s vision for high-quality media and functions as an interactive channel through which community members can participate in sustaining societal values and instilling awareness among future generations.
Amen offers a straightforward communication avenue, allowing feedback on media content to ensure it meets community standards, upholds national values, and encourages responsible, creative, and impactful media production. This initiative is part of a more extensive regulatory framework that the UAE Media Council is developing to create a professional and accountable media environment.
By launching Amen, the UAE Media Council is not only enhancing the quality of media but also reinforcing the notion that the community has a critical role in shaping a media landscape that reflects its values and aspirations.
