UAE Flag and Founders’ Portraits Unveiled at the Alps

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UAE Flag Soars Over the French Alps: A Symbol of National Pride

Introduction to an Historic Expedition

In a remarkable demonstration of national pride and ambition, the UAE flag, alongside portraits of the late Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, was proudly raised atop the French Alps. This endeavor, part of the “Our Flag at the Summit” initiative, highlights the determination of the Emirati people to reach new heights in an array of fields.

Celebrating Unity and Community Spirit

Coinciding with the 54th Eid Al Etihad celebrations, the initiative followed the slogan “From Desert Dunes to Snowy Peaks.” This project is a collaboration between Brand Dubai, the innovative branch of the Government of Dubai Media Office, and the UAE Skiers Academy. It aligns with the ongoing “Zayed and Rashid” campaign, promoted under the leadership of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

A Groundbreaking Collaboration

This year marks a notable first; the “Our Flag at the Summit” initiative has partnered with a governmental body. The collaboration not only emphasizes the spirit of community but also aligns with the UAE’s “Year of the Community,” followed by the upcoming “Year of the Family.” An inspiring component of the expedition was the involvement of a father and his sons, embodying the UAE’s core values of unity and togetherness.

Preparing for the Summit Challenge

Participants for this pioneering climb were selected to represent the diverse fabric of Emirati society, symbolizing teamwork and national unity. The team traveled from Dubai to Geneva, eventually reaching the Valtrans resort in the French Alps. Prior to the summit ascent, they underwent extensive training to prepare for the challenging high-altitude environment. Their mission culminated in the elevation of the UAE flag and a significant portrait of Sheikh Zayed and Sheikh Rashid.

Skills and Determination

Comprising ten of the UAE’s finest skiers, the team completed a rigorous training program designed to equip them for the formidable terrain and harsh conditions at higher altitudes. The summit ascent, featuring the raising of the UAE flag, served as a powerful visual testament to their dedication. Upon reaching the top, team members expressed their immense pride in representing their nation and overcoming such a significant challenge.

Voices of Pride and Inspiration

Shaima Al Suwaidi, Director of Brand Dubai, remarked on the initiative’s significance, stating, “This expedition captures the spirit of the UAE that we wish to share with the world: a nation that relentlessly pursues excellence and believes in its youth’s potential to turn dreams into achievements.” She emphasized that this event, falling within the Eid Al Etihad celebrations, mirrors the unity and innovative spirit of both UAE leadership and its citizens.

Ibrahim Khadem, Co-founder of the UAE Skiers Academy, echoed this sentiment. He expressed pride in the team’s accomplishment, reinforcing the commitment of young Emiratis to uphold the values of leadership and achievement on international platforms.

A Moment of National Pride

Upon reaching the summit, the team sang the national anthem amidst an atmosphere charged with pride and emotion. They captured photos to immortalize this historic event, reflecting weeks of preparation that deepened their sense of loyalty to the nation and its leadership.

Background of the Initiative

The “Our Flag at the Summit” initiative was launched by the UAE Skiers Academy 14 years ago. Its mission is to inspire a spirit of patriotism and ambition among younger generations by planting the UAE flag on significant mountain peaks worldwide. This effort reinforces the UAE’s image as a beacon of excellence, generosity, and innovation. Over the years, the initiative has helped raise the UAE flag on various prominent summits, motivating countless young Emiratis to embrace sporting and humanitarian efforts that resonate with the nation’s values.

Logistical Challenges and Journey

The expedition required meticulous planning and execution. The team covered over 5,000 kilometers, beginning their journey from Dubai International Airport and traveling to Valtourance resort in the French Alps. This included approximately ten hours of flight time followed by a nearly 220-kilometer road journey from Geneva Airport, featuring challenging mountain roads. Upon reaching an altitude of over 3,300 meters, the team bravely unfurled the UAE flag and the portraits, facing harsh winter weather with temperatures plunging between -3 and -9 degrees Celsius.


This incredible journey stands as a testament to the UAE’s spirit of perseverance and ambition, a clear reflection of its people’s unwavering commitment to national pride and global achievement.

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