SOBO: Dubai’s Ultimate South Asian Music Experience
A Celebration of Culture and Community
On October 5, 2025, Dubai will come alive with the most anticipated South Asian music festival—SOBO—held at the iconic IRIS Dubai in Meydan. Kicking off at 2 PM, this festival promises to deliver an unforgettable experience, combining vibrant music, dance, and a celebration of culture that has made SOBO a cherished part of Dubai’s eclectic nightlife.
Headlining Musical Acts
The exciting festival will be graced by the immensely talented music artist Ritviz, renowned for chart-topping hits like Udd Gaye and Liggi. Known for fusing traditional elements with modern beats, Ritviz’s performance is expected to draw crowds in with his infectious energy. Alongside him, SOBO’s resident DJs—Nitesh, Gautam, and Harry—will elevate the energy, spinning tracks that keep attendees dancing throughout the afternoon. It’s not just about the music; it’s about creating moments that people will carry in their hearts long after the last note has played.
From Brunch to Festival: The Evolution of SOBO
SOBO first emerged as a popular weekly brunch, quickly transforming into a cultural phenomenon that resonates with the South Asian community in Dubai. Over the last three years, it has evolved into a movement dedicated to celebrating music, culture, and community. This evolution has seen SOBO grow beyond mere entertainment, fostering connections among attendees, creating a safe space for shared experiences. The upcoming festival serves as a culmination of this journey, showcasing not only the best of SOBO’s offerings but also the community that has supported it every step of the way.
The Voices Behind the Movement
Kanika Bhatia, one of the Co-Founders of SOBO, emphasizes the mission that drives this extraordinary event. “SOBO has always been about more than music; it’s about building a community around shared culture and unforgettable moments. This anniversary marks a new chapter for us, and celebrating it as a festival at IRIS felt like the perfect way to thank our audience for the incredible support over the past three years,” she shares. This vision reflects the festival’s core purpose: uniting people through cultural experiences in a high-energy atmosphere.
An Immersive Experience Await
The festival will not just showcase live music but will also include various pop-up activations and interactive experiences that allow attendees to immerse themselves in the richness of South Asian culture. Expect vibrant displays, art installations, and activities that celebrate everything from traditional crafts to contemporary music genres, allowing for a multi-dimensional celebration.
Ticketing Information
For those eager to join in on the festivities, entry tickets are priced starting from Dh150, while table bookings begin at Dh1,500, available through the official website, www.sobodxb.com. With a gathering of over 2,000 attendees anticipated, it’s clear that the appetite for SOBO remains vibrant and strong within the community.
Final Notes on SOBO’s Impact
As SOBO gears up for its festival, it stands not just as an event, but as a symbol of resilience, community, and celebration amidst Dubai’s dynamic landscape. Mark your calendars for what promises to be an exhilarating day filled with unforgettable performances, delightful interactions, and a shared love for South Asian culture. Whether you are among the loyal supporters or new to the experience, this festival invites everyone to join in the joy of music and community connection.
