Sky-high ambitions: Inside Object 1’s Mission to Redefine Life in Dubai
Egor Maslennikov is not just building homes; he’s reimagining urban living in one of the world’s most competitive and fast-evolving real estate markets. As the visionary chairman and founder of Object 1, Maslennikov has quickly carved out a niche in Dubai’s premium property sector by integrating smart design, technological innovation, and sustainable living into his projects.
A Rapid Rise: The Growth of Object 1
Since its inception in 2022, Object 1 has expanded at an astonishing pace. Completing over 15 distinctive projects and recording more than 1000% year-on-year growth in sales volume, this achievement is remarkable in an industry characterized by scale and speed. Key developments like EVERGR1N HOUSE—tailored for the surging demand in the short-term rental market—and ALTA V1EW, the tallest residential tower in Jumeirah Village Circle, showcase Object 1’s commitment to redefine aspirational, future-ready living in Dubai.
Beyond Bricks and Mortar
For Maslennikov, Object 1’s vision transcends conventional real estate development. His emphasis on community, sustainability, and lifestyle integration positions the company as a transformative force in the Gulf’s real estate landscape. “We aim to define how people connect with their homes and neighborhoods,” he asserts. This sentiment echoes throughout Gulf Business’s exclusive interview with him.
Founding Vision: Addressing Market Gaps
When launching Object 1, Maslennikov noticed a significant gap in the market: a demand for premium yet sustainable housing that accommodates the evolving lifestyle needs of Dubai’s residents. “Our goal was to create developments that seamlessly blend innovation, quality, and eco-conscious design,” he explains. This approach not only supports the well-being of residents but also aligns with Dubai’s broader vision for sustainable urban growth, as highlighted in the Dubai 2040 Urban Master Plan.
Strategic Insights: The Road to Explosive Growth
Object 1’s remarkable growth isn’t just coincidence; it’s the result of strategic foresight. Maslennikov credits careful planning and market insight to their success. "We entered the market when demand for eco-friendly, tech-enabled living spaces was accelerating," he notes. By integrating smart home technologies and utilizing sustainable materials, the company has built trust with buyers, capturing a significant market share.
Evolving into a Lifestyle Brand
Maslennikov envisions Object 1 evolving into a lifestyle brand, moving beyond mere property development. “We’re not just building houses; we’re fostering communities,” he asserts. The company’s focus on customer-centricity, transparency, and innovative solutions positions it to redefine urban living experiences, connecting deeply with both residents and investors.
Future Visions: A Five-Year Outlook
Looking ahead, Maslennikov sees Object 1 playing a pivotal role in transforming urban living across the Gulf. He describes his approach to real estate as a form of contemporary art, where each building serves as a masterpiece that not only captivates visually but also enriches the emotional experience of its inhabitants. “Our goal is to set new standards for sustainable, tech-enabled communities that enhance residents’ quality of life,” he emphasizes.
Standing Out in a Competitive Market
In a fiercely competitive real estate landscape, Object 1 differentiates itself through a nuanced understanding of market demands. The company continuously adapts its offerings to meet the unique needs of both investors and residents. Developments like EVERGR1N HOUSE, designed for the thriving short-term rental market, and V1STARA HOUSE, which appeals to families seeking long-term residences, exemplify this strategic focus.
Upcoming Projects: ALTA V1EW
One of the most anticipated projects in Object 1’s pipeline is ALTA V1EW. Positioned to be among the tallest towers in Jumeirah Village Circle, this 54-storey residential marvel embodies the concept of "Life Above It All." With floor-to-ceiling windows and smart layouts, the tower masterfully connects residents to light, nature, and panoramic city views, redefining luxury living.
The Sky Leisure Deck, which includes features like a Sky Infinity Pool and the Sky Infinity Terrace, offers unparalleled views of Dubai’s skyline, creating a sanctuary above the bustling city. This project aims to elevate the standard of living by offering a blend of resort-style amenities and modern architecture.
Through such initiatives, Object 1 continues to advance its vision of creating aspirational living spaces that reflect the evolving expectations of Dubai’s urban community.
