Dubai, UAE: As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is set to be a pivotal gathering for HR leaders dedicated to exploring the future of work—driven by AI, trust, and strategic innovation. With Qualtrics stepping up as the Platinum Sponsor in partnership with Ipsos, the event will unveil groundbreaking AI-powered solutions aimed at redefining employee experiences, retention strategies, and leadership effectiveness in 2025.
Qualtrics is making a bold statement about the evolving role of technology in human resources. As AI reshapes workplace dynamics, the summit serves as a vital platform to promote visionary leadership, employee well-being, and the strategic integration of technology with human interaction—often referred to as the “digital handshake.” The company’s significant presence at this renowned event highlights its commitment to equipping organizations with data-driven tools that enhance long-term workforce success.
Rohan Sinha, Vice President of Sales at Qualtrics Middle East, spoke passionately about the significance of the HRTech MENA Summit. “It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region,” he shares. Sinha notes that the summit offers invaluable opportunities to discuss the latest trends in HR technology, particularly the integration of AI and data analytics, both crucial for improving employee experience and driving organizational success.
Qualtrics’ partnership with Ipsos plays a significant role in their mission. As a global leader in market and social research, Ipsos provides essential depth and context to the quantitative insights delivered by Qualtrics. This collaboration enables a richer understanding of employee needs, behaviors, and aspirations—allowing organizations to respond with greater agility and empathy.
As the Platinum Sponsor of the HR Tech MENA Summit, Qualtrics isn’t just showcasing advanced technology; it’s promoting a vision of a future where trust, well-being, and strategic innovation coexist harmoniously. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, address challenges, and explore innovative solutions that will define workplaces of the future.
Qualtrics has identified three primary trends and challenges in the MENA region for which they offer targeted solutions:
- First, there is a widespread curiosity and apprehension regarding AI adoption, particularly concerning its impact on employee trust and job security.
- Second, with rising attrition rates across various industries, implementing data-driven strategies for employee retention has transitioned from an option to a necessity.
- Finally, building organizational trust through transparency, authenticity, and consistent leadership has emerged as a top priority as employee expectations continue to shift.
At the HR Tech MENA Summit, Qualtrics and Ipsos will actively support a keynote session led by James Tarbit, Global Head of Employee Experience at Ipsos. Titled “The 3T’s of the Workforce World: Trust, Talent & Technology,” this keynote is scheduled for Day 1 from 10:00 to 10:15 AM. The session is expected to set a constructive tone for discussions surrounding trust-building in a tech-centric workplace. Attendees can anticipate valuable insights into how employers in the MENA region can lead with empathy while effectively leveraging analytics for improved decision-making.
According to Qualtrics, the “digital handshake” extends beyond a mere metaphor; it serves as a mandate for modern organizations. As companies integrate advanced technology into their HR processes, maintaining the human component is critical—ensuring that employees feel heard, valued, and supported. Qualtrics provides solutions that enable organizations to monitor employee sentiment in real-time, identify at-risk employee segments, and proactively cultivate a resilient, purpose-driven workplace culture.
As the countdown to the HR Tech MENA Summit begins, Qualtrics, in partnership with Ipsos, invites all attendees to witness the future of HR technology firsthand. This is a unique opportunity to see how the region’s leading solution providers are reshaping the employee experience through innovation, data-driven insights, and intentional leadership.
Rohan Sinha, Vice President of Sales at Qualtrics Middle East
About QnA International
QnA International LLC is a renowned global B2B event organizer, continuously innovating in the knowledge and events sector for over a decade. With a diverse portfolio of conferences, summits, and training that spans multiple industries—including Trade Finance, Travel & Tourism, Technology, Supply Chain Finance, Destination Weddings, and Human Resources—QnA International caters to the evolving demands of the global economy. Headquartered in Dubai, UAE, the company has extensive experience in organizing world-class events across various destinations such as Saudi Arabia, Qatar, Mexico, India, Greece, Thailand, Georgia, and Indonesia.
