In a landscape where media can significantly influence societal change, ITP Media Group and Dubai Cares have taken a noteworthy step by forging a five-year strategic partnership. This collaboration marks a bold commitment to integrate media influence with impactful humanitarian efforts, blending the creativity of the media with the urgent needs of vulnerable communities. The partnership solidifies a long-standing relationship and sets the stage for impactful initiatives that resonate across the region.
As part of this multi-year commitment, ITP Media Group will not only provide annual financial support but also contribute extensively through their diverse media platforms, including print, digital, and public relations. This comprehensive support system is poised to enhance the visibility and effectiveness of Dubai Cares’ initiatives. Notably, the inaugural year of this partnership will concentrate on Dubai Cares’ “Emergency Response to Gaza” campaign. This initiative aims to deliver urgent humanitarian relief, including hot meals, food baskets, and shelter tents, to those affected in Gaza, providing much-needed support during a critical time.
Ali Akawi, the CEO of ITP Media Group, expressed enthusiasm regarding the partnership, stating, “At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration.” His words illustrate a deep commitment to make a positive impact, emphasizing the role of their extensive network in inspiring audiences to engage with and support humanitarian efforts. This sentiment underscores the idea that the media can serve as a catalyst for community involvement and philanthropic action.
His Excellency Dr. Tariq Al Gurg, Chief Executive Officer and Vice-Chairman of Dubai Cares, highlighted the unique potential of media in amplifying meaningful causes. He noted, “The media has the unique power to amplify important causes and unite communities around them.” With ITP’s vast audience reach, Dr. Al Gurg believes this collaboration will elevate awareness and engagement surrounding crucial campaigns, creating an avenue for transformative social impact. His acknowledgment of ITP Media Group’s longstanding support illustrates a mutual dedication to creating lasting change.
Dubai Cares has established itself as a leading entity focused on enhancing access to quality education and delivering crucial humanitarian aid globally. Through various initiatives, including “Taste of Giving” and “UAE Stands with Lebanon,” the organization has mobilized the UAE community to rally around causes that resonate deeply. Notably, since its inception, Dubai Cares has positively impacted over 24 million beneficiaries across 60 developing countries, showcasing their commitment to making a real difference.
The collaboration involves a host of influential brands under ITP Media Group’s umbrella, which will actively promote Dubai Cares’ campaigns. These include well-known names like Esquire Middle East, Harper’s Bazaar Arabia, and many more. Each brand will play a pivotal role in inspiring positive action, utilizing their unique voices to raise awareness and drive engagement around the initiatives of Dubai Cares.
This partnership is not merely about corporate responsibility; it represents a unified approach towards addressing humanitarian needs while fostering community participation. Both ITP Media Group and Dubai Cares share a vision that transcends traditional boundaries, focusing on the potential to build a brighter future for communities around the world.
