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Hisense Unveils Groundbreaking 116-Inch UX TV with Football Legend Iker Casillas
This past weekend, Hisense, a global leader in consumer electronics, hosted an electrifying event at the Mall of the Emirates in Dubai. The highlight was the unveiling of its revolutionary 116-inch UX TV, an industry first that promises to redefine home entertainment. Football icon Iker Casillas, renowned for his remarkable career as a goalkeeper, took center stage to reveal this cutting-edge innovation, captivating a lively audience at the Hisense Arena.
A Leap in Television Technology
The 116-inch UX TV stands out with its advanced RGB MiniLED technology, pushing the boundaries of display excellence. This state-of-the-art television incorporates RGB 3D color control, allowing for intricate management of both light and color simultaneously. Enthusiasts are set to experience a visual feast with ultra-high contrast and exceptional color accuracy, transforming the way viewers engage with their favorite shows, movies, and sporting events.
Iker Casillas: A Star-Studded Reveal
Casillas, widely acknowledged as one of football’s legendary goalkeepers, accentuated the launch’s significance with his presence. Engaging with fans, the sports legend took part in interactive segments that highlighted the synergies between sports and technology. “Technology has become an essential part of how fans experience football today,” he noted. His comments resonated with attendees, emphasizing the vital role high-quality viewing experiences play in connecting fans to the action on the pitch.
Hisense’s Commitment to Innovation and Sport
Jason Ou, President of Hisense Middle East and Africa, expressed the company’s pride in welcoming Casillas to the launch event. He remarked on the brand’s dedication to marrying technology with sports, as evidenced by partnerships with high-profile events like the FIFA Club World Cup and collaborations with clubs like Real Madrid. The introduction of the 116-inch UX TV reflects this commitment, showcasing innovations such as RGB 3D color control and advanced MiniLED technology to enhance viewer experiences.
Redefining Home Entertainment
With its superior AI processor and RGB-Mini LED backlight chip, the 116-inch UX TV promises to deliver breathtaking clarity and immersive experiences. Hisense’s strides in the large-screen TV market are impressive; the company led the global market for TVs measuring 100 inches and above, capturing a remarkable 56.7 percent volume share from 2023 through the first quarter of 2025. This achievement exemplifies its role in bringing stadium-like atmospheres into homes, ensuring that every pass and goal resonates with fans in stunning detail.
A Glimpse into the Future of Smart Home Technology
Prior to the grand reveal, Casillas enjoyed an exclusive tour of Hisense’s Dubai-based R&D center, where he explored pioneering technologies that shape the brand’s future in smart home solutions and visual displays. The insight he gained highlighted Hisense’s innovation-focused approach, which aims to intertwine connected living with advanced technology.
Continuing Global Partnerships
Hisense’s collaborations stretch beyond individual events, reinforcing its position at the nexus of elite sports and next-gen technology. Partnering with prestigious tournaments like the FIFA Club World Cup and UEFA EURO equips fans with the tools to fully immerse themselves in pivotal sporting moments. By harmonizing technological advancements with the world of sports, Hisense allows fans to truly own their viewing experiences.
In association with Hisense
