The Golden Glow of Game Day: Dubai Basketball’s Rise and Revelry
In an electrifying announcement, Dubai Basketball is set to light up the city with its debut season in the EuroLeague alongside a triumphant return to the ABA League. This is an exhilarating time for both the team and its fans, and the Coca-Cola Arena will serve as the vibrant epicenter of this celebration. When the arena’s facade glows gold, it will serve as a beacon, signaling to everyone in Dubai that it’s game day!
Coca-Cola Arena: More Than Just a Venue
Located in the heart of City Walk, Coca-Cola Arena has carved a niche for itself as the proud Home of Dubai’s Basketball. This 17,000-capacity venue is not merely a place to watch games; it’s a thriving hub for the sports community, a place where fans, families, and residents come together to celebrate the powerful unifying force of sport. Mark Jan Kar, General Manager of Coca-Cola Arena, emphasizes this sentiment: “When the Arena’s facade lights glow gold, the message is clear: it’s game time! That glow is our call for the city to unite with passion, pride, and support as one team.”
A Celebration of Community and Sport
The golden glow initiative is not just a way to promote the games; it is a rallying cry for the entire community. It’s about building connections among fans and fostering a sense of belonging. The Coca-Cola Arena lights up gold as a reminder that the city stands behind its players—a visual representation of pride and identity.
Nazli Berberoglu, UAE General Manager of Coca-Cola, adds, “Supporting fans and uplifting communities through sport has always been part of the Coca-Cola story.” This commitment to energizing Dubai’s sports ecosystem not only elevates the level of local games but inspires the next generation of basketball enthusiasts.
Elite Basketball Action at Your Doorstep
This season promises an influx of thrilling basketball action, as Coca-Cola Arena will host powerhouses from both the EuroLeague and ABA League. Fans can anticipate high-stakes matchups featuring elite players from across the globe—all without having to leave the city. This provides a unique opportunity for residents to experience international basketball at its finest, right in their own backyard.
Celebrate and Join the Movement
As the arena glows gold in honor of the games, fans are encouraged to don their team colors and bring the noise to the stands. This is more than a basketball team; it’s a movement—an embodiment of community spirit and local pride. The emphasis on involvement and unity captures the essence of what Dubai Basketball is striving to achieve.
Upcoming Events: Mark Your Calendars!
Dubai’s EuroLeague debut against Partizan on 30th September is the perfect opportunity for fans to get involved in this exciting chapter in the city’s sports history. Tickets are available at coca-cola-arena.com, so don’t miss your chance to be part of the golden roar on game day!
Coca-Cola Arena: A Venue Like No Other
Since its opening in June 2019, Coca-Cola Arena has revolutionized live entertainment in the UAE. It boasts a versatile design with automated seating, allowing it to adapt to various events—from major sporting tournaments to concerts and community gatherings. Situated just a short drive from Dubai International Airport and a quick walk from the nearest metro station, it has become a must-visit destination for residents and visitors alike.
About Dubai Basketball
Established in 2023, Dubai Basketball is carving out its place in the competitive world of professional basketball. With a roster led by Head Coach Jurica Golemac, the team promises to bring thrilling competition to both the EuroLeague and ABA League. It stands as a beacon of hope and opportunity in the UAE, embodying the spirit of dedication and community engagement.
Commitment to Positive Change
Dubai Basketball is not just focused on the court; its broader mission is to inspire and uplift communities, fostering an environment where dreams can be realized and talent nurtured. This commitment extends beyond basketball itself and aims to make a lasting impact on future generations.
With the launch of its inaugural season, Dubai Basketball is set to captivate audiences, strengthen community bonds, and generate excitement throughout the city. When Coca-Cola Arena lights up gold, it signifies more than just game day; it represents a unified voice of a city rallying behind its team!

