Cushman & Wakefield Strengthens European Expansion Opportunities for China’s Manufacturing and Logistics Industry at “Europe Unlocked” Summits
HONG KONG SAR – On June 2 and June 4, 2026, Cushman & Wakefield hosted the “Europe Unlocked” summits in Shanghai and Guangzhou, respectively. These events marked a significant milestone, coinciding with the 50th anniversary of diplomatic relations between China and the European Union. The summits aimed to explore new opportunities for China’s manufacturing and logistics sectors in Europe, a region increasingly recognized as a strategic destination for Chinese enterprises.
Strategic Importance of Europe for Chinese Enterprises
The summits highlighted Europe’s appeal to Chinese companies, driven by its robust consumer markets, skilled labor force, and established industrial supply chains. As Chinese manufacturing firms look to expand globally, Europe presents a landscape rich with potential for investment and collaboration. The events gathered Cushman & Wakefield’s experts from Europe, the Asia-Pacific region, and Greater China, alongside representatives from leading industrial parks in the UK, Germany, Hungary, Poland, and the Czech Republic.
Insights from Industry Leaders
Matthew Bouw, Chief Executive for APAC & EMEA at Cushman & Wakefield, emphasized the importance of leveraging global platforms to provide actionable insights into European market dynamics. He noted the evolving trading relationship between China and Europe, particularly in the context of growing e-commerce opportunities. Bouw stated that the firm’s investment in data analytics and artificial intelligence, combined with local market expertise, empowers clients to make informed, data-driven decisions.
KK Chiu, Chief Executive for Greater China at Cushman & Wakefield, remarked on the steady growth of European investment in China over the past five years, particularly from countries like the UK, Germany, and Switzerland. He highlighted the familiarity of European companies with China’s industrial supply chains, which facilitates the expansion of Chinese enterprises into European markets. Chiu pointed out that Chinese firms are increasingly adopting a strategic approach to overseas expansion, focusing on operational resilience and regional diversification.
Growing Chinese Investment in Europe
The interest of Chinese enterprises in Europe is reflected in the substantial inward investment figures. In 2025, Chinese investment in Europe reached nearly €17 billion, marking a 67% increase from 2024 and accounting for almost a quarter of total global Chinese foreign direct investment (FDI). The positive trends in European logistics and industrial markets indicate a growing demand for occupational space, with an increase in real estate options since 2022. Developers are also keen to deliver high-quality buildings to meet this demand.
Michael Carson, Head of Supply Chain & Logistics Consulting for APAC & EMEA at Cushman & Wakefield, noted the firm’s strong credentials in core industrial markets such as Germany and the UK. He expressed confidence in helping Chinese manufacturing and logistics enterprises strategically expand into new markets globally.
Tony Su, Managing Director and Head of Industrial & Logistics Services in China, highlighted the firm’s commitment to supporting enterprises in entering the European market. He mentioned that Cushman & Wakefield has successfully assisted numerous multinational companies in establishing operations in China and aims to continue leveraging its strengths to facilitate the global expansion of Chinese firms.
Conclusion
The “Europe Unlocked” summits not only underscored the growing ties between Chinese and European markets but also provided a platform for sharing valuable insights and fostering collaboration. As Chinese enterprises increasingly look to Europe for growth opportunities, the expertise and resources offered by Cushman & Wakefield will play a crucial role in navigating this complex landscape.
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Published on 2026-06-04 14:31:00 • By the Editorial Desk
