A New Hub for Design at Alserkal Avenue
Introduction to The A/P Room
Dubai’s vibrant cultural scene is expanding with the launch of The A/P Room, a modern gallery situated in Alserkal Avenue. This space serves as the first permanent location for collectible design in the region, aiming to connect the rich histories of art and contemporary design. Offering a unique platform for design furniture and art advisory services, The A/P Room operates at the crossroads of art, architecture, and material culture.
Founding Vision
Co-founded by Christelle Bassila and operating under Atelio, the design arm of Vivium, The A/P Room introduces a fresh curatorial approach. The gallery is committed to linking international design figures with local talents, showcasing works that prioritize material intelligence and authorial presence over fleeting trends. Its location in Dubai’s leading arts district enhances its mission, allowing it to reshape the experience of design objects.
Exhibition Launch: “At First Sight”
The inaugural exhibition, titled At First Sight, runs until March 29, 2026. It poses an essential question: how do we identify and value the objects that truly matter to us? This exhibition asks visitors to reflect on their connections to the items they choose to bring into their lives.
Trusting Intuition
In a world that often prioritizes speed and visual overload, The A/P Room encourages a more deliberate approach. “At First Sight is about recognising that initial intuition and having the confidence to embrace it,” says Bassila. “Collecting isn’t just about acquisition; it’s about learning how to perceive what endures.”
Diverse Design Perspectives
The exhibition features an eclectic mix of sculptural and material-driven works by both international and regional designers. Visitors can expect to see pieces by contemporary creators such as Rogan Gregory and Vincent Dubourg, displayed alongside mid-century marvels by Joaquim Tenreiro and Jorge Zalszupin. This blend creates a rich dialogue among various design philosophies and cultural backgrounds.
Exploring Materiality
The gallery encourages visitors to slow down and delve into the quieter narratives woven into the displayed objects. Works by notable designers like Faye Toogood and Andrea Branzi invite contemplation, while a specially curated cabinet by Choi Byung Hoon serves as a focal point for deep reflection. The overarching curatorial strategy emphasizes the storytelling inherent in design, tracing the evolution of craft and material across different cultures and eras.
A Gateway to Global Design Trends
The A/P Room aspires to serve not just as a gallery but also as a cultural conduit. By fostering discussions between regional voices and international designers, the space positions the Middle East as a significant player in the global design landscape.
Future Expansion Plans
Looking ahead, The A/P Room plans to open a second location in Abu Dhabi by late 2026, underscoring its commitment to building a long-term presence in the region. This expansion signals a dedication to nurturing a vibrant community centered around design, approached with curiosity and care.
Conclusion
With its unique offerings and thought-provoking exhibitions, The A/P Room is not just another gallery; it’s a transformative space that enriches Dubai’s cultural tapestry. For those eager to explore the intersection of art and design, this new hub is a destination not to be missed. Follow their journey on Instagram and keep abreast of the latest stories in art and culture.
