Dubai, UAE – In a groundbreaking partnership that perfectly fuses sports enthusiasm with cutting-edge fintech innovation, Equiti, a globally recognized financial technology brand headquartered in Dubai, has become the Founding Partner and Official Digital Wealth Partner of Dubai’s first-ever home sports franchise, Dubai Basketball. This exciting collaboration will span the next three seasons, marking a significant milestone for both organizations.
Equiti’s partnership with Dubai Basketball goes beyond mere sponsorship. The fintech company’s brand will feature prominently on the official jerseys and courtside at the Coca-Cola Arena—the home venue for Dubai Basketball’s thrilling home games. Fans can also expect dynamic engagement through the team’s digital platforms, creating a richer, more interactive fan experience that bridges the worlds of sports and finance.
Since its debut in 2024, Dubai Basketball has made a remarkable impact, rewriting the playbook for regional teams. The club has quickly risen to prominence, storming the Adriatic Basketball Association (ABA) League and making history as the first team from the region to compete in Europe’s prestigious EuroLeague. This fearless ambition strongly resonates with Equiti’s own journey, reflecting shared values of discipline, teamwork, and pushing performance to its absolute limit.
To celebrate the launch of this partnership, a retro-futuristic half-court popup event took place at the Ritz-Carlton on Jumeirah Beach on September 24, 2025. The event drew crowds eager to witness Dubai Basketball’s star players, Davis Bertans and Nate Mason, showcasing their skills in a spirited performance. Inspired by Equiti’s bold visual identity, the half-court captured the essence of aiming higher and pushing beyond boundaries. Attendees also enjoyed participating in the ‘30-Second Basket Challenge,’ where competitive fans vied for exclusive prizes.
Iskandar Najjar, CEO and Co-founder of Equiti Group, emphasized the synergy between the two entities: “Innovation spikes when ambition meets discipline, and both Equiti and Dubai Basketball prove that the limits of performance can be reinvented.” Najjar further highlighted how the partnership embodies a dedication to showcasing Dubai’s talent on a global stage, setting new standards for success.
Dubai Basketball’s Co-CEO, Nick Oakley, reflected on the club’s aspirations: “Our partnership with Equiti expands the boundaries of what we thought we could bring to our fans. Collaborating with such a successful home-grown brand, we are bringing the world to Dubai and creating moments that capture its energy. Our fans are at the heart of everything we do.”
Founded in 2017, Equiti has grown into an international fintech powerhouse with offices around the world—including Europe, Africa, Asia-Pacific, and the Middle East. The company offers an impressive range of services, including advanced online trading technology, payment software, physical commodity ownership, and multi-asset financial products, reinforcing Dubai’s reputation as a hub for global innovation and excellence.
Meanwhile, Dubai Basketball, founded in 2023, is quickly carving its own legacy. The franchise competes in both the EuroLeague and ABA League, led by talented Head Coach Jurica Golemac. With a diverse roster and a foundation built on passionate experts, the team embodies dedication and excellence. The historic milestone of joining the EuroLeague was secured through a five-year wild-card agreement, with their debut match scheduled for September 30, 2025, against Serbian powerhouse Partizan at Coca-Cola Arena.
This partnership represents a unique fusion of innovation, precision, and high performance shared by both Equiti and Dubai Basketball. Each organization reflects Dubai’s powerful spirit of ambition and agility, pushing boundaries in their respective fields—be it on the basketball court or in the fast-paced world of global financial markets.
Equiti Group remains a global leader in fintech, licensed in key financial jurisdictions including the UK, UAE, and Cyprus. Their services cater to retail, professional, and institutional clients, showcasing the growing influence of Dubai-based innovation on the global stage.
Dubai Basketball is more than a sports franchise; it is a movement aimed at fostering social change and nurturing local talent. With its roots planted firmly in the UAE, the team is committed to creating opportunities that inspire and empower future generations, making basketball an integral part of Dubai’s vibrant cultural fabric.
For more updates on this pioneering collaboration and Dubai Basketball’s exciting journey, fans can visit the official website at www.dubaibasketball.com and follow the team on Facebook, Instagram, X, and YouTube. This partnership between Equiti and Dubai Basketball is set to inspire and redefine success, marking the beginning of a thrilling new chapter for Dubai’s sports and fintech communities.
[Photos: Equiti CEO Iskandar Najjar, Dubai Basketball Co-CEO Nick Oakley, and stars Davis Bertans and Nate Mason at the Equiti Aim Higher Pop-Up event at Ritz Carlton Dubai.]
