Emirates NBD Expands DirectRemit Service for Effortless Money Transfers
Emirates NBD, a prominent banking group in the Middle East, North Africa, and Türkiye (MENAT) region, has announced an exciting expansion of its flagship money transfer service, DirectRemit. This updated offering allows customers to send money quickly and affordably to over 40 countries worldwide, enhancing the bank’s reputation for providing near real-time money transfer solutions.
Key Benefits of DirectRemit Expansion
The recent enhancement means Emirates NBD customers can now send money seamlessly across regions such as Europe, Australia, Singapore, and Hong Kong. Some of the outstanding benefits include:
- Instant Money Transfers: Say goodbye to delays and uncertainty with real-time money transfers.
- Convenience Anywhere: Access the DirectRemit service anytime, anywhere using the ENBD X Mobile Banking App or through Online Banking.
- Exceptional Reliability: The service is backed by a secure global infrastructure, ensuring transactions are dependable and safe.
- Competitive Exchange Rates: Enjoy favorable exchange rates that enhance the value of your remittance.
A Revolutionary Banking Experience
Since the launch of DirectRemit in 2014, Emirates NBD has transformed how its customers send money. This service began with support for key corridors like India, Pakistan, the Philippines, Sri Lanka, the UK, and Egypt in 2016, addressing the needs of over 80% of the expatriate population. Whether it’s for monthly expenses, educational fees, mortgage management, or investments, DirectRemit has become a vital tool for families maintaining connections across borders.
Commitment to Innovation and Customer Needs
Yousuf Saeed Mohd, Group Head of Personal and Priority Banking and Retail Banking Sales at Emirates NBD, emphasized the bank’s dedication to digital banking innovation. “As a front-runner in this space, Emirates NBD aims to provide banking experiences that enhance financial flexibility and convenience. Our recent expansion to over 40 countries reinforces our leadership position in cross-border banking across the Middle East,” he stated.
Mohd further highlighted the personal nature of remittances, noting, “Our customers hail from diverse backgrounds, each with a personal need to send money home safely and affordably. With the launch of these new, near real-time remittance corridors, we are not just refining a service; we are fortifying essential connections between families scattered across the globe.”
The UAE’s Global Remittance Hub
The United Arab Emirates has solidified its standing as the second-largest hub for outbound remittances worldwide, following the United States. This new set of corridors is driven by Emirates NBD’s advanced digital ecosystem and a strategic partnership with Nium, a leader in cross-border payment technology. This collaboration ensures that the service meets the highest compliance, security, and regulatory standards.
How to Access DirectRemit
Customers are encouraged to utilize the new corridors through the Emirates NBD Mobile Banking App, ENBD X, and Online Banking. With these innovative tools, sending money home has never been easier.
