Emirates and AC Milan Extend Their Historic Partnership
Emirates and AC Milan, two iconic names in their respective fields, have announced a significant renewal of their partnership. This collaboration, one of the longest-standing in football history, positions Emirates as the Principal Partner and Official Airline Partner of the renowned Italian football club. The continuity of this partnership speaks to the shared vision and values that underpin both organizations.
Key Elements of the Partnership Renewal
As part of the extended agreement, Emirates’ recognizable ‘fly better’ logo will continue to grace the front of all AC Milan Men’s First Team jerseys. This includes participation in major competitions such as Serie A, Coppa Italia, UEFA fixtures, and international friendlies. Notably, the Emirates logo will also feature on the jerseys worn by youth players in the AC Milan Academy, aiming to foster the development of emerging football talent from a grassroots level to the international stage.
The renewal comes with substantial benefits for Emirates, including prominent branding opportunities through LED displays in stadiums and training facilities during all home matches. Fans can expect exclusive digital content, engaging experiences, and premium hospitality options, all designed to deepen the connection between the airline and football enthusiasts.
Engaging Fans Worldwide
An exciting aspect of this renewed partnership is the introduction of innovative initiatives aimed at engaging AC Milan fans globally. Emirates plans to host global watch parties in various international locations, allowing fans to unite and share the experience of watching their favorite team play, regardless of where they are.
Sir Tim Clark, President of Emirates Airline, expressed his enthusiasm about the partnership extension, stating, “We are thrilled to extend our partnership with AC Milan. This collaboration has created unforgettable experiences for millions of fans worldwide. Our long-standing relationship with Italy makes this renewal a natural next step, allowing us to connect Milan and other Italian cities to the world through Dubai.”
The Vision for the Future
Maikel Oettle, Chief Commercial Officer of AC Milan, echoed these sentiments, characterizing the renewal as a testament to one of football’s most respected partnerships. He highlighted the ambition and shared vision that continue to guide their journey, with Emirates playing a pivotal role in strengthening the club’s foundation. This collaboration aims to engage future generations of fans and create unique experiences beyond the football pitch.
Historical Context of the Partnership
Emirates’ relationship with AC Milan dates back to September 2007, marking the beginning of a remarkable journey. In 2008, the sponsorship escalated to a Top Institutional Sponsor status, and by the 2010-2011 season, Emirates had become the official jersey sponsor. Last year, in celebration of AC Milan’s 125th anniversary, Emirates unveiled a special A380 aircraft livery that showcases the club’s iconic colors and crest, further symbolizing the partnership’s enduring nature.
Recently, AC Milan established a new office in Dubai, strategically positioned to enhance the club’s commercial outreach and communication strategies throughout the region. This move is indicative of their commitment to expanding their influence and fan base in the Middle East.
Emirates’ Commitment to Football
Emirates’ dedication to football isn’t limited to AC Milan. The airline continues to secure prestigious partnerships with top football clubs and major tournaments worldwide. Their ‘fly better’ logo is displayed prominently on jerseys of elite European clubs, including Real Madrid, Arsenal FC, Benfica SL, and Olympique Lyonnais. Furthermore, Emirates has announced a new partnership with FC Bayern Munich, set to take effect starting in the 2025-26 season, underlining their expansive growth in football sponsorship.
In the UAE, their commitment remains strong as they support the local football scene, including their long-term association with the UAE Pro League. The airline’s branding will prominently appear on Al Ain FC’s training jerseys for the 2025/2026 season, signaling their active involvement in promoting football at all levels.
Emirates and AC Milan’s renewed partnership promises to continue creating thrilling experiences for fans worldwide, fortifying ties between aviation and the world of sports.
