## Emarat Showcases Innovative Lubricants at Automechanika Dubai 2025
### Pioneering Excellence in the Lubricants Sector
Emirates Petroleum Company PJSC, commonly known as Emarat, has once again solidified its position as a frontrunner in the United Arab Emirates’ oil and gas industry. At the recently concluded Automechanika Dubai 2025, Emarat unveiled its latest range of high-performance lubricants. With a clear focus on the future, the demand for lubricants in the UAE is projected to soar to an impressive 200 million liters by 2030.
### A Legacy of Lubricant Innovation
With over three decades of experience in manufacturing and global marketing, Emarat continues to build a robust lubricants business. The company utilizes this expertise to strengthen partnerships, expand its regional footprint, and introduce performance-led formulations that meet modern engine demands and operating conditions. Their participation in high-profile exhibitions like Automechanika highlights their commitment to innovation and quality.
### Strategic Partnerships and Market Expansion
During the event, Emarat’s lubricants team actively engaged with partners, marking significant agreements to penetrate new markets, including Armenia and Mauritius. These strategic alliances are designed to enhance distribution capabilities and facilitate market development. For instance, the collaboration with Concorde Auto Parts Co. LTD aims to strengthen commercial activities in Mauritius, while the partnership with MEGA TRADE L.L.C. will help Emarat establish a presence in Armenia’s lubricant market, alongside its fuel station network.
### Insights from Industry Leadership
Burny Johnson, the Senior Vice President of Lubricants at Emarat, emphasized the pivotal role of Automechanika Dubai as a platform for the aftermarket sector. According to Johnson, “This exhibition is vital for validating product credibility and fostering long-term supply partnerships. In the past year, we have fortified our portfolio’s technical advantages to align with industry standards and meet user expectations, particularly focusing on reliability and protection of key engine components.”
He further noted that the company sees considerable aspirations extending into 2030, planning to escalate its lubricants business across various countries. “We aim to elevate standards, provide exceptional value to both partners and customers, and contribute to a performance-driven lubricants landscape,” Burny added.
### Product Range Showcased at the Event
Emarat presented a well-curated assortment of lubricants at Automechanika, catering to diverse consumer needs. The product lineup featured various pack sizes, including 4-liter options of Power Ultima 0W-16, Power Synth 5W-40, and XAT SUV, among others. Also available were 5-liter packs of Power Thrust Plus 15W-40, along with 1-liter packs for specific products like Power Bike 4T and TransMax.
### Collaborations with Regional Partners
The event also served as an opportunity for Emarat to connect with key regional partners such as Foshan Jian Fu Hong Trading Co. Ltd., Dynatrade LLC, and AW Rostamani Trading Co LLC. These collaborations are crucial for fostering synergy in the lubricants market and enhancing operational efficiency.
### Market Outlook for Lubricants
Recent market trends further highlight the vast potential in the lubricants sector. Forecasts indicate that the global lubricants market could reach a staggering USD 180 billion by 2030. Additionally, according to a report from Mordor Intelligence, the demand for lubricants in the UAE alone is expected to rise to 200 million liters by 2030.
