Dubai+: A New Era in Arabic Digital Entertainment
Introduction to Dubai+
Dubai Media Incorporated is set to propel the digital landscape forward with the launch of Dubai+, a streaming platform that embodies the vision of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. This initiative aims to fast-track digital transformation and establish Dubai as a global hub for content creation. As part of Dubai Media Inc.’s evolution, Dubai+ will also support the objectives outlined in Dubai’s Economic Agenda, dubbed D33.
A Comprehensive Digital Ecosystem
At its foundation, Dubai+ serves as a gateway to the future. The platform consolidates all of Dubai Media’s channels and content into a unified, integrated digital environment. Built to global standards, it enables users to access content anytime, anywhere, and on a variety of devices. By seamlessly blending innovation with cultural identity, Dubai+ aims to create a meaningful user experience that resonates with its audience.
Filling a Unique Niche
In an increasingly crowded streaming marketplace, Dubai+ addresses a specific need for family-friendly Arabic content. Many global platforms fall short of adequately serving Emirati and Arab families with trusted, quality programming. By providing a safe and engaging viewing environment, Dubai+ positions itself not as a secondary option, but rather as a primary destination for discerning parents and their children.
A Rich Entertainment Portfolio
Dubai+ is designed to deliver a fully integrated entertainment experience. The platform will feature original and exclusive productions, live TV channels, and access to major sports events, making it a go-to source for diverse content. With a remarkable library that includes over 30,000 hours of Emirati, Arab, and international series and films, Dubai+ caters to a wide range of tastes and preferences.
Quality Over Quantity
When considering the competitive landscape with global platforms investing substantial resources, Dubai+ adopts a distinctive strategy: prioritizing quality and impact over sheer volume. Supported by Dubai Media Incorporated’s robust production capabilities, each original production is crafted to become an anticipated event. In its inaugural year, Dubai+ plans to roll out 12 original productions, complemented by a steady influx of GCC and MENA exclusives. Such a strategy ensures viewers have fresh and relevant content to explore throughout the year, reinforcing Dubai+ as a premier destination for rich Arabic storytelling.
Future-Proofing the Platform
The launch of Dubai+ marks just the beginning of a dynamic journey. The platform is committed to evolving in tandem with audience preferences, content creators, and Dubai’s broader ambitions. Year after year, users can expect an expansion of content offerings, features, and partnerships, positioning Dubai+ as a leading Arabic digital entertainment platform locally and beyond.
Launch Timing: A Strategic Move
According to Manoj Abraham Mathew, Executive Lead of the Dubai+ platform, the timing of the launch is both strategic and commercial. Audience behavior has significantly shifted toward on-demand digital consumption, creating a growing demand for trusted, family-safe Arabic content that aligns with societal values.
Offering a Distinct Value Proposition
Dubai+ enters the market with a clear differentiator: a steadfast commitment to purpose-driven, safe content that authentically represents Emirati and Arab identity. This is complemented by an extensive library of entertainment and live broadcasts, all housed within one convenient platform. The content not only reflects local culture but also includes carefully curated global offerings.
Content Mix: Original vs. Licensed
Following its launch, Dubai+ boasts a diversified content lineup that includes over 20 exclusive titles and six original productions, alongside more than 170 new titles from international markets. The platform features an array of Arabic classics, Turkish dramas, and live broadcasts from Dubai TV and Sama Dubai.
Users can access a selection of content for free under an ad-supported model (AVOD), while a subscription-based option (SVOD) provides an ad-free experience and unlocks exclusive productions and premium content. This tiered approach ensures value for subscribers, who gain full access to the premium library.
Accessibility Across Devices
Built with a mobile-first mindset, Dubai+ is designed to provide a seamless experience across smartphones, tablets, and connected devices. Fast content discovery and accessibility are key features, enhancing user experience and allowing for flexible viewing options.
Flexible Subscription Model
Dubai+ operates on a hybrid model, offering both free and subscription-based options. Audiences can enjoy a wide range of ad-supported content while also choosing competitively priced subscription plans. A monthly subscription costs AED 21, while an annual plan is available at AED 210, presenting a more economical option for long-term users.
In conclusion, Dubai+ is poised to make a significant impact in the realm of digital entertainment, marking a new chapter for Arabic content creation and consumption.
