Landmark Partnership to Transform Diriyah Square

Saudi Arabia’s Diriyah Company has forged a significant partnership with Majid Al Futtaim Holding, aiming to elevate the lifestyle and retail landscape in the Kingdom. This collaboration is set to introduce a VOX Cinemas multiplex alongside a selection of seven premier retail brands at Diriyah Square, a key lifestyle and entertainment hub within the expansive Diriyah development.

A New Era for Diriyah Square

With this agreement, Majid Al Futtaim becomes the first major lifestyle and entertainment partner at Diriyah Square. This partnership marks a pivotal moment in the ongoing transformation of the area, which is designed to be a vibrant destination for both residents and visitors.

Exciting Retail Lineup

The new retail offerings will feature a mix of globally recognized brands, including:

• Lululemon
• Crate & Barrel
• Abercrombie & Fitch
• AllSaints
• CB2
• Hollister

Additionally, the partnership will introduce the first standalone store in Saudi Arabia for the renowned Japanese beauty brand, Shiseido. This diverse lineup promises to enhance the shopping experience at Diriyah Square.

Expansive Footprint

The lifestyle retail outlets will encompass approximately 5,534.48 square meters, while the VOX Cinemas complex will cover around 7,632.93 square meters. Together, these developments will create a combined area of 13,167.41 square meters dedicated to retail and entertainment.

Celebrating the Partnership

The signing ceremony took place at the Diriyah Company headquarters, attended by key leaders from both organizations. Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, were instrumental in formalizing this partnership.

Inzerillo expressed pride in collaborating with Majid Al Futtaim, highlighting their reputation as a leader in lifestyle and entertainment. He noted that the introduction of these flagship stores reflects the retail community’s confidence in Diriyah’s vision. “Diriyah Square will be a place of discovery and delight,” he stated, emphasizing the goal of creating an unparalleled shopping and entertainment destination.

A Vision for Cinemas in Saudi Arabia

Ahmed Galal Ismail shared his enthusiasm for the project, stating that Diriyah is set to become a global beacon of culture and innovation. He reiterated Majid Al Futtaim’s commitment to enhancing everyday life through exceptional retail and entertainment experiences, aligning with Saudi Arabia’s Vision 2030. Ismail expressed confidence that their diverse brand portfolio and world-class VOX Cinemas will help shape Diriyah Square into a vibrant, pedestrian-friendly destination that harmonizes modern retail with the Kingdom’s rich traditions.

The Future of Diriyah Square

Diriyah Square is designed as a pedestrian-centric area that connects top global brands with authentic Saudi luxury concepts. Upon completion, it will feature over 400 retail brands, luxury boutiques, and dining options, positioning it as a landmark in Riyadh’s evolving cultural landscape.

This announcement follows a recent $600 million (SR2.249 billion) construction contract awarded to Salini Saudi Arabia for the development of Diriyah Square. This project will be situated above one of the world’s largest underground parking facilities, accommodating more than 10,500 vehicles.

The broader Diriyah development is one of Saudi Arabia’s most ambitious giga-projects, projected to contribute approximately $18.6 billion (SR70 billion) to the Kingdom’s GDP and create nearly 180,000 jobs. Once completed, Diriyah is expected to house around 100,000 residents, serving as a global symbol of Saudi heritage and modern living.

This partnership between Diriyah Company and Majid Al Futtaim is a significant step toward realizing a dynamic and culturally rich environment in Saudi Arabia, promising to redefine the retail and entertainment experience in the region.