Building a Legacy: Blagoje Antic and DHG Properties’ Vision in the UAE

Blagoje Antic on Building DHG’s Legacy in the UAE with Billion-Dirham Projects and Ambitious Growth Plans

Nestled within the bustling heart of Dubai, DHG Properties, part of the renowned Swiss real estate and construction group, is making significant strides in the emirate’s vibrant property market. With over 30 years of experience in successfully managing more than 300 projects across Europe, the company is poised to leave an indelible mark in the UAE. Under the visionary leadership of founder and CEO Blagoje Antic, DHG strives not only to meet but exceed the expectations of both residents and investors.

DHG Properties: A New Dawn in the UAE

Recognizing the allure of the UAE’s dynamic economy and its status as a global investment hub, Antic made the strategic decision to establish DHG Properties in Dubai. The company quickly launched its first project, Helvetia Residences, which has since set a benchmark in quality and luxury living. It’s not just about entering a new market; it’s about creating a lasting legacy that resonates with the core values that have defined DHG in Switzerland.

Antic articulates this commitment succinctly when he states, “Our focus is on delivering premium developments that meet the lifestyle aspirations of Dubai’s diverse residents, while also bringing long-term value to investors.” The name “Helvetia” itself, inspired by Switzerland’s original name, embodies the quality and reliability synonymous with Swiss craftsmanship.

Helvetia Residences: A Milestone Project

The journey began with Helvetia Residences located in the bustling Jumeirah Village Circle (JVC). This 25-story building, encapsulating 73,000 square meters, has experienced phenomenal demand, with 93% of its 430 apartments sold even before the completion set for the second quarter of 2026. This incredible pre-sales figure underscores the trust buyers and investors place in the DHG brand.

Interestingly, the demographic of investors is noteworthy—approximately half are local UAE residents, while the other half hail from Europe, particularly Switzerland. This unique blend showcases DHG’s strong foothold in international markets while simultaneously appealing to local tastes. The location itself in JVC is strategic, being a popular community that offers easy access to schools, retail outlets, and business hubs—everything families desire in an urban setting.

Expanding Horizons: New Developments in Meydan and Dubai Islands

Emboldened by the success of Helvetia Residences, DHG is planning to expand its portfolio with two exciting new projects slated to launch in October—one in Meydan Horizon and another on Dubai Islands. Antic emphasizes that these developments are just the tip of the iceberg in their ambitious growth strategy.

The Meydan project, valued at Dh300 million, will feature 108 exclusive residences and is designed in line with Dubai’s 2040 Urban Master Plan. Antic describes Meydan as not just a location, but as an embodiment of the future, representing both growth potential and lifestyle appeal that couples premium living with accessibility.

Additionally, the Dubai Islands project, valued at Dh260 million, will house 63 apartments in a prime coastal location, seamlessly blending beachside living with easy city connectivity. The islands themselves have already seen significant demand, with sales reaching an impressive Dh3.5 billion as of mid-2025, highlighting the area’s potential for becoming a key residential and tourism hub.

A Vision for the Future

Looking ahead, Antic’s broader vision for DHG Properties is ambitious yet clear: to firmly establish their Swiss heritage within the context of Dubai’s vibrant and growing real estate market. “We want to create developments that stand the test of time,” he asserts. This long-term commitment aims to establish a legacy akin to what DHG has accomplished back in Switzerland—one that families are proud to call home and that investors can trust for sustainable returns.

As the company continues to roll out its Helvetia projects and explore new opportunities, it’s not merely about constructing buildings; it’s about shaping a community, enhancing the lifestyle of its residents, and solidifying Dubai’s status as a global destination for premium real estate. With a strong commitment to quality and an innovative spirit, DHG Properties is set to make waves in the UAE real estate landscape for many years to come.