The Countdown to the World Cup: Massachusetts Businesses Gear Up for Soccer Season
The excitement surrounding the 2026 FIFA World Cup is palpable, even though the event is still over 250 days away. In Massachusetts, businesses are already laying the groundwork to welcome soccer fans into their establishments. The anticipation is tangible, as local entrepreneurs recognize the immense economic potential the tournament holds.
A Gathering of Leaders
On a recent Wednesday, business leaders converged at a Women’s Business Summit in Foxborough, a hub for discussions surrounding the World Cup’s anticipated economic impact. The event was an opportunity for professionals to share insights and strategize, particularly in light of the seven FIFA World Cup soccer games scheduled for Gillette Stadium next summer.
This exciting series of matches is projected to bring a staggering $1 billion economic boost to New England and an impressive $800 million specifically to Massachusetts. The potential for growth and increased visibility is a topic of enthusiasm among local entrepreneurs.
Local Voices: Celebrating Opportunities
Wendy Hudson, co-founder of Cisco Brewers, expressed her excitement about the World Cup, stating, “To have the world cup coming to our region, I mean pinch me, this is incredible.” Cisco Brewers has become a beloved local brand, with several taprooms throughout New England. Hudson is particularly eager about hosting watch parties that will not only engage fans but also create a community atmosphere.
Her vision extends beyond mere profit; Hudson hopes that this sporting event will foster collaborations among local businesses, ranging from hotels and restaurants to various service providers. The camaraderie that arises from such gatherings has the potential to uplift the local economy and strengthen community bonds.
Community Engagement and Nonprofit Collaboration
Ashley Stanley, the Founder and CEO of Spoonfuls, a Boston-based food recovery organization, echoed Hudson’s sentiments. She believes that sports events like the World Cup can bridge gaps within communities, bringing people and economies together.
Stanley’s organization partners with Gillette Stadium to recover excess food and distribute meals to those in need. She views the World Cup as an opportunity for nonprofits to raise visibility and thereby increase engagement. Each match could be a platform not only for raising awareness but also for showcasing the communal spirit that sports can evoke.
Insights from the Summit
The summit, hosted by Bank of America, also brought forth discussions about the paths available for women-owned businesses looking to capitalize on the World Cup. Astrid Sheil, dean of the School of Management at Simmons University, emphasized the importance of inclusivity. She stated, “There is an overarching plan, and underneath that, there is room for a lot of small businesses to apply and get a piece of the action.”
For women entrepreneurs, the summit served as a crucial informational hub, providing insights on how to engage with the upcoming opportunities and the necessary steps to take part in the economic influx.
Opportunities for Small Businesses
Martha J. Sheridan, president and CEO of Meet Boston, highlighted the various ways small businesses can get involved. Although some might not qualify for larger contracts, she noted that many smaller opportunities would arise coinciding with the tournament. By staying informed and engaged, local businesses can register through the Boston 26 website to be alerted about potential project proposals and ancillary events.
With so many moving parts involved in hosting a World Cup, the opportunities for creativity and collaboration are abundant. Many local vendors can enhance the event experience, from food and beverages to merchandise and entertainment.
The Bigger Picture
As the state prepares for such a monumental event, even influencers within the sports industry are considering the broader implications. Jessica Berman, the NWSL commissioner, has expressed intentions to leverage the World Cup to promote and grow the Women’s Soccer League. Her initiatives aim to extend the excitement and community spirit fostered by the World Cup into broader discussions about women’s sports and engagement.
The enthusiasm for the 2026 FIFA World Cup is shared not just among fans, but also within the business community in Massachusetts. As preparations ramp up, the spirit of collaboration, innovation, and community engagement is set to define this unique period leading up to one of the largest sporting events in the world.
