The Launch of ELLE Residences: A New Era of Branded Living in Dubai
The skyline of Dubai is about to be graced by a new icon of living as ANAX Developments unveils its ambitious project: ELLE Residences. Set to redefine branded living, this latest venture marks the first collaboration between ELLE—a brand synonymous with elegance, style, and innovation—and ANAX, a notable player in Dubai’s luxury real estate sector. With a projected completion date of Q3 2027, this development promises a unique lifestyle experience that melds luxury with modernity.
An Enchanting Launch Event
The launch of ELLE Residences was nothing short of spectacular, encapsulating the grandeur and glamour of Dubai. The celebration featured a lavish runway showcase by renowned designer Manish Malhotra, alongside captivating performances by international megastars like Nancy Ajram and Nora Fatehi. This star-studded event set the tone for what’s to come, highlighting not only the luxury of the residences but also their potential to serve as a new cultural centerpiece in Dubai.
The Vision Behind ELLE Residences
Satish Sanpal, the founder and chairman of ANAX Holding, articulated the philosophy behind this landmark project. He emphasized that Dubai is a city that thrives on creativity and ambition, and ELLE Residences aims to encapsulate this spirit. “This partnership is about creating a development that reflects the essence of Dubai,” he elaborated. The design will embody the boldness, connectivity, and continuous evolution inherent to the city, all wrapped in ELLE’s celebrated brand ethos of individuality and style.
ELLE’s Expansion into Branded Residences
As a licensed venture under Lagardère News, the ELLE Residences will bring forth the brand’s hallmark of contemporary design fused with cultural sophistication. Constance Benqué, CEO of ELLE International, highlighted that the expansion into Dubai underscores the city’s status as a premier destination for luxury and branded residences. “Dubai has become a global capital for luxury living, and this development will set new benchmarks for branded residences,” she stated.
Exceptional Living Spaces
Situated in the coveted Dubai Islands, ELLE Residences encompasses a collection of 91 luxurious apartments and 7 townhouses. These homes range from intimate one-bedroom units to expansive four-bedroom townhouses covering up to 4,592 square feet, each equipped with private pools. Pricing is estimated between AED 3,200 and AED 3,600 per square foot, making these residences a unique blend of luxury and exclusivity.
Architectural Marvels
The architectural vision for ELLE Residences is executed in collaboration with The One Atelier and ARQUINAUT. Each residence is designed to optimize breathtaking sea and skyline views, accomplished through floor-to-ceiling glass panels and extensive terraces. The interiors are opulent, showcasing sculptural fireplaces, bespoke wallpaper designs, bronze accents, and curated artworks that reflect Dubai’s vibrant contemporary culture.
Unmatched Amenities
Residents will enjoy a plethora of luxurious amenities, including rooftop pools, yoga decks, private spas, landscaped gardens, and social lounges. Round-the-clock concierge and valet services further enhance the living experience, ensuring every need is catered to in a stylish and comfortable environment.
A New Chapter in Real Estate
Sales for ELLE Residences will officially open on September 26, 2025, signaling the dawn of a new era where fashion, lifestyle, and real estate converge. This development marks not just another luxury project but a distinctive lifestyle choice that mirrors the eclectic spirit of Dubai. With ELLE’s hallmark of joy and individuality integrated into every aspect, inhabitants can expect an extraordinary living experience that is as iconic as the brand itself.
