Object 1, a prominent real estate developer, has reported significant international demand for its properties, with buyers from over 60 nationalities contributing to sales in 2026. This diverse buyer base is attributed to competitive pricing and tailored payment plans, as well as proactive engagement in overseas markets, according to the company’s recent analysis.
In the context of Dubai’s robust real estate market, which saw transactions totaling approximately US $68.63 billion in the first quarter, Object 1 is focused on converting this demand into completed homes. CEO Tatiana Tonu emphasized the importance of building trust with buyers throughout the construction process, stating, “What our buyer data tells us is that we’re getting the fundamentals right, not just in one market, but everywhere we show up.”
Buyer Demographics and Market Trends
Analysis of sales data from May 1 to August 3, 2026, reveals that Indian buyers represented nearly 20% of transactions, making them the largest nationality among purchasers. Buyers from Europe, Africa, and the MENA region each accounted for about a fifth of sales, indicating a broad interest across various markets. Notably, France, the UK, Germany, and Spain led European demand, while Turkey, Syria, Jordan, and Saudi Arabia also ranked among the top buyer nationalities. Emirati buyers contributed to the demand, reflecting Object 1’s growing credibility in the local market.
To further engage potential buyers, Object 1 has conducted roadshows across Africa, connecting with prospective purchasers from countries such as Zimbabwe, South Africa, Egypt, Mozambique, and Morocco. This outreach aims to better understand buyer expectations and preferences.
Strategic Pricing and Product Offerings
The developer’s strategy focuses on an underserved market segment, offering well-located, well-designed apartments at accessible price points. Current entry prices for Object 1’s portfolio range from approximately US $190,000 to below $272,000, with flexible payment plans that include post-handover options. This approach is particularly appealing to first-time investors in Dubai.
Object 1’s recent launch, SKY LEVEL 1 in Jumeirah Village Circle, has seen strong buyer interest, nearing sell-out status. Scheduled for handover in Q2 2029, this development will feature 420 one-bedroom residences, further solidifying Object 1’s presence in the JVC area.
Progress on Existing Projects
2026 has also marked a year of significant handovers for Object 1, with two projects, RA1N Residence and V1TER Residence, receiving their Building Completion Certificates in the first half of the year. Several additional projects are preparing for handover, showcasing the developer’s commitment to delivering on its promises while expanding its footprint in Dubai and venturing into Abu Dhabi.
As Object 1 continues to grow its portfolio, the company remains dedicated to creating well-designed homes that cater to the evolving needs of the UAE’s expanding communities. For more insights into the current real estate landscape, refer to ME Construction News.
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