Kweichow Zhenjiu Strengthens Global Footprint at 2026 Vinexpo Asia in Hong Kong

HONG KONG SAR – ZJLD Group Inc. (SEHK stock code: 06979.HK), a prominent leader in China’s baijiu industry and the first baijiu company listed on the Hong Kong Stock Exchange, showcased its flagship sauce-aroma baijiu brand, Kweichow Zhenjiu, at the prestigious Vinexpo Asia 2026. This high-profile event took place in Hong Kong, a global trade hub, on May 27, 2026, bringing together top-tier spirits exhibitors and industry authorities from over 20 countries.

A Platform for Cultural Integration

Vinexpo Asia serves as a critical platform for cross-cultural dialogue in the spirits industry. This year’s event prominently featured the “Be Spirits Hong Kong” pavilion, designed to facilitate sophisticated interactions and collaborations. Kweichow Zhenjiu’s participation is a significant step in the Group’s internationalization strategy, providing an essential opportunity for global investors and high-end consumers to engage with the cultural essence of Chinese baijiu.

Diverse Product Lineup

Kweichow Zhenjiu presented a comprehensive portfolio tailored to various consumption contexts, including mass consumption, business banquets, and high-end collections. Among the highlights was the introduction of “News Craft Beer,” aimed at appealing to the next generation of consumers. This innovative offering features a crisp, modern taste profile, reflecting the brand’s commitment to evolving with contemporary consumption trends.

The Grand “Da Zhen 2020,” a collector’s masterpiece, showcases the legendary calligraphy of the character “Zhen” (珍), created by Shen Zhou, one of the “Four Great Masters of the Ming Dynasty.” The bottle combines classical aesthetic philosophy with modern design elements, including intricate 3D hot foil embossing and a bespoke handcrafted outer box. The baijiu itself is expertly blended by five national-level judges, harmonizing premium base liquor with rare vintage reserves, representing the pinnacle of high-end connoisseurship.

Additionally, Kweichow Zhenjiu displayed its classic expressions, such as “Lao Zhenjiu” (Classic Zhenjiu), “Zhen 15,” and “Zhen 30.” The brand’s high-end package-free series, featuring “Zhen 2014,” “Zhen 2013,” “Zhen 30,” and “Zhen 15,” attracted considerable attention for its minimalist aesthetic, which emphasizes the liquor’s intrinsic quality and vintage value.

Commitment to Quality and Tradition

Originating from Zunyi, Guizhou, Kweichow Zhenjiu adheres to traditional solid-state fermentation techniques. The brand is celebrated for its elegant complexity, silky texture, and the distinctive lingering fragrance that characterizes the “Zhen Style.” By leveraging Hong Kong’s international status, the brand aims to transcend geographical and cultural boundaries, promoting the premium quality of Chinese sauce-aroma baijiu on a global scale.

Strategic Vision for Global Expansion

Paul Ng, Vice President of International Affairs at ZJLD Group Inc., emphasized the importance of Vinexpo Asia as a vital conduit for connecting Chinese baijiu with the global marketplace. He highlighted Hong Kong’s unique strengths as an international financial and commercial hub, which play a crucial role in ZJLD’s strategic global expansion.

Ng articulated a vision where the global journey of Chinese baijiu extends beyond regional markets, embodying the resonance of traditional craftsmanship and oriental aesthetics. He reaffirmed ZJLD’s commitment to quality and cultural heritage, noting the company’s participation in prestigious international events as a demonstration of its responsibility to promote Chinese baijiu culture worldwide.

Looking ahead, ZJLD plans to adopt a more internationalized narrative to convey the vintage value and artisanal aesthetics of Chinese sauce-aroma baijiu to global buyers and institutional investors. The company aims to solidify its operations in Hong Kong, expand throughout the Asia-Pacific region, and establish a truly global presence.

ZJLD Group Inc. continues to engage with the global consumption ecosystem, sharing compelling stories of Chinese baijiu and paving the way for its broader acceptance and appreciation in mainstream markets.

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About ZJLD Group Inc. (6979.HK)

ZJLD Group Inc. was established in 1975 in Zunyi, Guizhou, the primary production area for sauce-aroma baijiu in China. The brand has received numerous accolades, including the National Quality Award at the 5th National Wine Appreciation Conference in 1988. It is recognized as one of the “Three Representative Baijiu Brands in Kweichow” and has been served at state banquets.

ZJLD Group is committed to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma varieties. According to Frost & Sullivan, Zhenjiu has been the fourth-largest sauce-aroma baijiu brand in China for two consecutive years (2024 and 2025) and the third largest in Guizhou Province based on revenue. The company operates four baijiu brands, including Zhen Jiu and Li Du, and is dedicated to preserving traditional brewing techniques while innovating to meet diverse consumer preferences.

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Published on 2026-05-27 13:12:00 • By the Editorial Desk