PureHealth Launches AI-Powered Service to Enhance Patient Experience
Abu Dhabi, 29 December 2025: PureHealth, the leading healthcare group in the Middle East, has unveiled the pilot phase of “Nada,” an innovative AI-driven service designed to assist physicians by securely capturing and organizing clinical notes during medical consultations in real time. This new initiative aims to improve patient experiences by enhancing the documentation and interpretation of clinical information, all while emphasizing patient privacy and data security in accordance with the regulatory standards of the Emirate.
The Purpose of “Nada”
Developed specifically for clinical settings, “Nada” allows healthcare providers to concentrate on patients without the distraction of manual note-taking. This human-centered approach ensures that medical records are not only accurate but also comprehensive and reliable. The technology significantly reduces the clerical burden on clinicians, enabling them to engage more fully with patients.
Insights from the Leadership
Shaista Asif, Group Chief Executive Officer of PureHealth, commented: “Listening is the foundation of great healthcare. With ‘Nada,’ we are strengthening the human connection at the heart of care by giving clinicians the freedom to fully engage with their patients. This initiative doesn’t replace human interaction; it enhances it. By introducing ‘Nada’ across our network of hospitals, we aim to elevate the patient experience while reaffirming our commitment to providing attentive and precise care.”
Testing and Implementation
The pilot for “Nada” follows an extensive evaluation process within SEHA’s hospital network in the UAE. This involved assessing various healthcare environments, from bustling primary care facilities to specialized services and complex tertiary hospitals. The testing phase has prepared the groundwork for a successful rollout of this groundbreaking technology.
Efficiency and Accuracy
During this pilot phase, healthcare professionals utilizing “Nada” can expect to reduce the time spent on clinical documentation by over 50%. On average, clinicians will save more than two hours each day, which can be redirected towards direct patient care. This technology stands out for its exceptional accuracy in capturing intricate medical terminology and accommodating local dialects, leading to superior documentation quality and more cohesive patient medical records.
Enhancing the Patient Experience
For patients, the advantages of “Nada” are both immediate and impactful. Consultations are transformed into more personal encounters rather than mere transactions. Doctors can maintain eye contact and listen attentively, fostering a deeper connection with their patients. This leads to clearer communication, fewer repetitions of concerns, and a greater assurance that patients’ issues and care plans are thoroughly understood.
Moving Towards Cognitive Healthcare
By utilizing ambient AI that operates solely within the context of clinical consultations, PureHealth is paving the way for a new era of cognitive healthcare. This innovative approach allows technology to work silently in the background, enhancing support for healthcare professionals without overshadowing the human element.
The Significance of the Name “Nada”
The name “Nada” holds a special significance in Arabic culture, reflecting themes of gentle presence, attentiveness, and clarity. In the context of healthcare, it symbolizes the core value of true listening—echoing the commitment of PureHealth to patient-centered care.
A Responsible Integration of AI in Healthcare
Through the introduction of “Nada,” PureHealth is setting a precedent for the responsible integration of advanced artificial intelligence into medical practice. This initiative has the potential to enrich patient experiences and bolster healthcare systems, contributing to a meaningful and lasting impact on communities.
