Dubai Duty Free: A Testament to Excellence in Retail

Dubai Duty Free (DDF) has once again been celebrated for its outstanding service, clinching the title of ‘Best Duty Free Shopping in the Middle East’ at the Business Traveller Middle East (BTME) Awards. This remarkable achievement marks the 24th consecutive year that DDF has walked away with this accolade, a testament to its enduring dominance in the duty-free shopping landscape.

A Prestigious Ceremony

The awards ceremony was held at the lavish InterContinental Dubai Festival City on April 28, coinciding with the opening day of the Arabian Travel Market. This high-profile event saw more than 300 attendees gather to honor excellence across various travel and hospitality sectors. Among the notable figures was Anthony Milne, Chief Commercial Officer of Motivate Media Group, who presented the award to Dubai Duty Free’s Managing Director, Ramesh Cidambi, and Senior Vice President of Marketing, Sinead El Sibai.

Celebrating a Winning Streak

The ceremony was a celebration not only of individual awards but of exceptional achievements across 40 categories, which include airlines, airports, and hotels. The BTME Awards, established in 2002, shine a spotlight on service excellence in travel and hospitality, making this recognition for DDF even more significant.

Ramesh Cidambi expressed profound gratitude for this honor, stating, “We are truly honoured to be recognised as the ‘Best Duty Free Shopping in the Middle East’ for a record 24 consecutive years.” His statement reflects the level of commitment and service excellence that DDF has consistently delivered.

Voter Engagement and Survey Findings

The award is determined through a readers’ and online survey conducted by Business Traveller magazine, which underscores the significant role of consumer opinions in the selection process. DDF rose to the top amidst fierce competition from other airport retailers, a feat that speaks volumes about its brand loyalty and recognition among travelers.

Leadership Recognition

Cidambi’s reflections on the award highlight not only the commitment of the DDF team but also the support from leadership, notably from HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Duty Free. The collaborative effort and dedication from the entire DDF team have been pivotal in achieving this remarkable streak of success.

Conclusion

Dubai Duty Free’s consistent recognition at the Business Traveller Middle East Awards is more than just an accolade; it embodies the spirit of excellence in retail and customer service that has become synonymous with Dubai as a premier shopping destination. The 24-year winning streak showcases the brand’s commitment to innovation and quality, ensuring that customers experience nothing short of the best during their travels.