Brand Dubai Launches Season 6 of #DubaiDestinations Summer Campaign, Showcasing Extensive Attractions Across the City
Dubai: Brand Dubai, the creative division of the Government of Dubai Media Office, has officially unveiled the sixth season of the ‘#DubaiDestinations’ summer campaign. This initiative, originally launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, in 2021, aims to highlight the diverse entertainment and leisure options available in the city.
The campaign will run from July 7 to August 31, 2026, and is organized in collaboration with the Dubai Department of Economy and Tourism. It features a variety of special promotions and events throughout the city, including attractive offers and discounts at leisure attractions and hotels. Additionally, the campaign includes seasonal guides, thematic videos, and valuable rewards for both visitors and residents seeking to explore the city or book accommodations.
Diverse Attractions and Experiences
The #DubaiDestinations campaign emphasizes the unique locales, activities, and experiences that contribute to Dubai’s appeal as a summer destination. It reflects the city’s vibrant community spirit, multicultural environment, and dynamic energy. The extensive range of offerings includes waterparks, indoor leisure venues, beaches, and attractions specifically designed for children, all complemented by world-class infrastructure and iconic landmarks.
Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism, remarked that the #DubaiDestinations summer campaign exemplifies strong collaboration within Dubai’s tourism ecosystem. He emphasized that the initiative brings together various partners to showcase exceptional experiences that bolster the city’s global reputation as a year-round destination, aligning with the objectives of the Dubai Economic Agenda, D33.
Strategic Initiative for Global Appeal
Shaima Al Suwaidi, Director of Brand Dubai, stated that the #DubaiDestinations campaign is a strategic effort aimed at enhancing Dubai’s status as an all-season destination. She noted that the initiative draws inspiration from the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Al Suwaidi highlighted that the campaign encapsulates the essence of the Dubai experience, offering numerous reasons to celebrate life and excellence, thereby solidifying the city’s reputation as an ideal place to visit, work, and live.
Al Suwaidi expressed gratitude to the partners and organizations that support the campaign’s rollout. She noted that since its inception, the #DubaiDestinations summer campaign has successfully showcased Dubai’s cosmopolitan charm and dynamic tourism offerings to a global audience. At Brand Dubai, the focus remains on enhancing the city’s international appeal through content that resonates with diverse cultures and nationalities.
Family-Friendly Focus
Sara Merdas, a member of the #DubaiDestinations organizing team, emphasized renewed efforts to position Dubai as a family-friendly destination. This year’s campaign includes engaging content and a wealth of digital guides that cater to various entertainment and leisure interests for all ages.
The campaign also features collaborative efforts between Brand Dubai and the Government of Dubai Media Office to produce a series of promotional videos highlighting the best of Dubai. A range of content creators will contribute innovative animated videos, while various digital platforms will disseminate promotional content to targeted audiences.
Additionally, renowned content creators, influencers, and media entities from the UAE and beyond will share their summer experiences in Dubai through short videos on social media platforms such as TikTok and Instagram.
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Published on 2026-07-07 22:07:00 • By the Editorial Desk
