The Rising Craze of the Dubai Chocolate Bar: A Crunchy Delight

If you’re someone who craves that satisfying crunch in your chocolate bars, then the viral Dubai chocolate bar is likely already on your radar. Thanks to Trader Joe’s, this global sensation is now accessible at a more wallet-friendly price.

What is the Dubai Chocolate Bar?

For those unfamiliar, the Dubai chocolate bar is a gourmet treat hailed as a texture lover’s dream. Encased in rich chocolate, this unique creation features a decadent filling that combines golden kataifi (shredded phyllo strands) with creamy pistachio. The result? A delightful crunch that tantalizes the senses with every bite. Originally a hit in the Middle East, its distinct flavor profile has captivated chocolate lovers worldwide, leading to a wave of inventive imitations and desserts inspired by this crunchy delight.

The History of the Dubai Chocolate Bar

The Dubai chocolate bar made its debut in 2021, conceptualized by the Dubai-based Fix Dessert Chocolatier. Aptly named “Can’t Get Knafeh of It,” it pays homage to the traditional Middle Eastern dessert that inspired its flavor profile. However, it wasn’t until 2023 that this treat exploded in popularity, ignited by food influencer Maria Vehera. When she posted a TikTok of herself indulging in the crunchy chocolate bar, it garnered a staggering 124 million views, sparking a frenzy for the now-coined “Dubai chocolate bar.”

Initially, fans in the U.S. turned to shops like Nuts Factory in New York City, which imported the original bars. Many who couldn’t access the actual product resorted to replicating the recipe at home. Bakeries and candy stores began rolling out their own versions, often marked by steep price tags—some ranging from $25 to $30. With an eager husband on a quest to satisfy my curiosity about this viral trend, we managed to snag one for $15 at a local grocery store, which felt like a deal in a sea of inflated prices.

A Wave of Imitations

As the Dubai chocolate bar gained traction, its beloved flavor began inspiring other culinary creations. From sundaes topped with Dubai-style chocolate to milkshakes at Shake Shack, the treat has influenced numerous offerings. For example, Dunkin’ locations outside the U.S. have even started selling doughnuts inspired by its flavors. Nuts Factory has gone a step further, offering chocolate-covered strawberries with a Dubai twist.

In response to this burgeoning trend, major chocolate retailers have also begun crafting their iterations. Lindt, for example, has launched a Dubai-style chocolate bar following a successful test run. While other brands have jumped on the bandwagon, Trader Joe’s has managed to stand out with its budget-friendly alternative.

What’s the Deal with Trader Joe’s Dubai Chocolate Bar?

Technically, the "official" Dubai chocolate bar remains the one from Fix Dessert Chocolatier, but Trader Joe’s interpretation, known as the “Pistachio Dark Chocolate” bar from Patislove, is a very close contender. This version also boasts pistachio cream and kataifi, and notably includes “Dubai style” on its packaging. Unlike the original, this bar is sourced from Turkey instead of Dubai.

The most significant difference? The cost. Coming in at just $4 for a 3.52-ounce bar, it’s the most affordable version available. The elegant packaging, with a hint of gold foil underneath the paper cover, adds to its allure.

Upon taking my first bite, I was largely satisfied. The pistachio cream delivered just the right amount of sweetness, compelling me to reach for more. However, I did find it a bit thin; while it qualifies as a filled bar, it left me wanting more depth in terms of texture.

Nonetheless, for just $4, indulging in the Dubai chocolate bar—without the need to travel to the UAE or spend a fortune—seems like an exhilarating treat that anyone can afford. Whether you’re a fan of smooth chocolate, crunchy textures, or rich fillings, this trendy bar has covered all bases, making it a must-try for dessert enthusiasts everywhere.