Vinpearl Strengthens Brand Presence in Southeast Asia with New Partnerships in the Philippines
MANILA, PHILIPPINES – Vinpearl Joint Stock Company has formalized strategic partnerships by signing Memorandums of Understanding (MoUs) with CAITO and Klook. This initiative, announced on June 2, 2026, aims to bolster Vinpearl’s brand visibility and promote its premium offerings in the travel and tourism sectors, specifically targeting Filipino travelers interested in resort, golf, MICE (Meetings, Incentives, Conferences, and Exhibitions), and travel experiences in Nha Trang, Phu Quoc, and Da Nang.
The MoUs were inked during the Vietnam–Philippines Business Forum, coinciding with the official visit of Party General Secretary and President Tô Lâm to the Philippines. This event underscores the growing economic ties between Vietnam and the Philippines, particularly in the tourism sector.
Enhancing Brand Awareness Through CAITO Partnership
The collaboration with CAITO, the Calabarzon Alliance of Independent Tour Operators, Inc., is designed to elevate Vinpearl’s brand recognition within the Philippines’ travel trade community. CAITO is recognized as one of the leading tourism organizations in the Philippines, boasting a vast network of travel businesses across the region. This partnership is expected to create additional opportunities for developing hospitality, entertainment, and MICE offerings in key Vietnamese destinations.
Strategic Collaboration with Klook
In conjunction with Klook, a prominent travel experience platform in Asia, Vinpearl and VinWonders plan to expand their strategic collaboration in distribution, communications, and tourism promotion. This partnership is particularly focused on key international markets, including the Philippines and broader Southeast Asia. The collaboration aims to enhance the visibility of the Vinpearl–VinWonders ecosystem in major international markets while improving Vietnam’s tourism image on global travel and digital media platforms.
Ms. Ngo Thi Huong, Chief Executive Officer of Vinpearl, emphasized the significance of these agreements, stating that they are part of a broader strategy to drive high-quality inbound tourism to Vietnam. She noted that the partnerships would strengthen connectivity among ASEAN markets and enhance the competitiveness of Vietnam’s tourism industry. Vinpearl’s integrated ecosystem, which spans hospitality, entertainment, golf, and commercial services, aims to position Vietnam as a premier destination in the Asia-Pacific region.
Industry Impact and Future Prospects
Mr. Michelle Ho, Chief Executive Officer of Klook Philippines, highlighted that Vinpearl operates one of the region’s most unique tourism and entertainment ecosystems. He expressed confidence that the partnership would enhance the appeal of Nha Trang, Phu Quoc, and Da Nang among travelers in the region.
Vinpearl’s recent engagements in Thailand and Singapore have also led to MoUs with other notable partners, including Agoda, AirAsia MOVE, BeMyGuest, and GlobalTix. These agreements are part of Vinpearl’s ongoing efforts to expand its international distribution channels for hospitality and travel experiences.
The series of partnerships established in the Philippines, along with those in other Southeast Asian countries, reflects Vinpearl’s commitment to building a comprehensive international market development network. This strategy not only aims to enhance its partner ecosystem but also seeks to strengthen Vinpearl’s presence in key markets and engage more effectively with international travelers.
About CAITO and Klook
CAITO, established in 2020, is an association of independent travel businesses and tourism partners in the Philippines. It collaborates closely with the Philippines Department of Tourism to promote tourism products, cultural heritage, and services. The organization plays a vital role in tourism promotion and business connectivity, particularly in MICE and B2B sectors.
Klook stands as one of the leading travel experience platforms in the Asia-Pacific region, offering a wide array of attractions, tours, transportation, and accommodation services. To date, Klook has facilitated over 65 million bookings across more than 200 markets, supporting a diverse range of payment methods and providing 24/7 customer support.
About Vinpearl
Vinpearl is recognized as Vietnam’s leading tourism, hospitality, and entertainment brand, operating 60 properties across 20 provinces and cities. Its extensive ecosystem includes five-star hotels and resorts with over 17,500 rooms, 16 VinWonders theme parks, six world-class golf courses, and three international-standard convention centers and theaters. Vinpearl also features semi-wildlife conservation parks, an equestrian academy, and high-profile live-action shows, attracting millions of visitors annually.
Source: www.zawya.com
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Published on 2026-06-02 03:16:00 • By the Editorial Desk
