Upcoming Branded Properties in the UAE: From Trump Tower to Bugatti Residences

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The Luxury Real Estate Boom in the UAE: A Lavish New Wave

As the UAE’s millionaire population climbs, with a staggering 130,500 dollar millionaires by the end of 2022, according to Knight Frank, the property market is undergoing a notable transformation. This rising affluence is attracting a myriad of luxury brands—from fashion houses to sports teams—eager to stake their claim in this opulent landscape.

The Millionaire Surge

The UAE ranks as the 14th largest wealth market globally, which sets the stage for unprecedented growth in the property sector. This growing affluence is not just boosting regular real estate; it’s fuelling a burgeoning trend of branded luxury properties that promise a lifestyle intertwined with high-fashion and luxury experiences.

A Billion-Dollar Investment

One of the most significant announcements came from The Trump Organisation, which unveiled plans for a $1 billion development in Dubai. The project will feature the Trump International Hotel and Tower, offering residential units and an exclusive clubhouse. Eric Trump emphasized that this landmark aims to "redefine luxury" in one of the world’s hottest property markets.

Iconic Developments on the Horizon

Trump International Hotel and Tower

  • Developer: Dar Global
  • Location: Sheikh Zayed Road, Downtown Dubai
  • Completion Date: TBA

This luxury tower will feature hotel accommodations, three to four-bedroom apartments starting at around Dh4 million, and two extravagant penthouses priced at Dh75 million each. It forms part of a broader partnership between The Trump Organisation and Saudi developer Dar Global.

Chelsea Residences

  • Developer: Damac Properties
  • Location: Maritime City, Dubai
  • Completion Date: TBA

In a first-of-its-kind collaboration, Chelsea Football Club has joined forces with Damac Properties to create luxurious residences focused on wellness and fitness. This project promises 1,400 units with views overlooking the beach, integrating Chelsea’s brand into the aesthetic and ethos of the development.

Couture by Cavalli

  • Developer: Damac Properties
  • Completion Date: 2027

Offering 70 lavish units inspired by the Amazon jungle, Couture by Cavalli showcases Italy’s renowned luxury fashion house’s flair. Each unit, starting from $6 million, is adorned with infinity pools and breathtaking views of both the skyline and the Burj Khalifa.

Damac Bay by Cavalli

  • Developer: Damac Properties
  • Completion Date: 2027

Set in Dubai Harbour, this new masterpiece comprises three towers with nautical-themed interiors and apartments that capture the essence of waterfront living, starting at $1.3 million.

Star-Studded Brand Collaborations

Safa One de Grisogono

  • Developer: Damac Properties
  • Completion Date: 2026

Marking a partnership with Swiss jeweler de Grisogono, this exceptional twin tower complex is designed to mirror a luxurious necklace, promising a blend of architectural beauty and state-of-the-art amenities in a lush garden setting.

Karl Lagerfeld Villas

  • Developer: Taraf
  • Completion Date: 2027

This project infuses the creativity of the late fashion icon Karl Lagerfeld into a gated community of 51 luxury villas, allowing homeowners to blend aesthetics influenced by 18th-century Paris within a modern Dubai context.

Bold Statements in Design

Bugatti Residences

  • Developer: Binghatti
  • Completion Date: 2027

The world’s first Bugatti-branded residential building is set to rise in Dubai’s Business Bay. With its unique boomerang shape, this 46-storey tower will house luxurious mansions inspired by the French Riviera’s elegance and style.

Burj Binghatti Jacob & Co Residences

  • Developer: Binghatti
  • Completion Date: 2026

Planned to soar as one of the tallest residential towers, this collaboration with American jeweler Jacob & Co features lavish apartments and penthouses designed to evoke life "amid the clouds."

Baccarat Residences

  • Developer: Shamal Holding
  • Completion Date: 2027

This crystal-themed tower situated in Downtown Dubai will embody Baccarat’s signature luxury, offering residents a range of furnished apartments with breathtaking views of iconic landmarks.

Lifestyle and Amenities

High-end living in these new developments extends far beyond luxurious interiors. From dedicated wellness spaces to private lounges, each property boasts amenities designed for a lifestyle of extravagance.

La Mer by Elie Saab

  • Developers: Arte Developments & Octa Properties
  • Completion Date: 2028

This beachfront project will feature designs infused with Elie Saab’s signature style, alongside family-friendly amenities, connecting indoor and outdoor spaces harmoniously.

Brabus Island

  • Developer: Reportage Group
  • Completion Date: 2029

This ambitious four-tower development at Al Raha Beach promises a blend of automotive luxury and premium residential living with smart home features and resort-style amenities, starting prices from $762,000.

Franck Muller Aeternitas

  • Developer: London Gate
  • Completion Date: TBA

Set to become a symbol of architectural achievement, this residential clock tower will not only focus on luxury living but also include amenities like a Zen garden and private cinema, reinforcing the blend of luxury with comfort.

The UAE property market is transforming, blending luxurious living with renowned global brands to create unique residential experiences for the world’s elite. This intersection of wealth, fashion, and lifestyle is crafting a new narrative for luxury hospitality and real estate.

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