UHM Strengthens Regional Presence with Shadi Refai’s Appointment as Cluster General Manager in Kuwait
Kuwait City, Kuwait – United Hospitality Management (UHM) has announced the appointment of Shadi Refai as the Cluster General Manager for the Arabella Beach Hotel Kuwait, part of the Vignette Collection by IHG. This appointment coincides with the upcoming launch of a second hotel in Kuwait City, marking a significant step in UHM’s strategy to enhance its presence in the Middle East.
Extensive Experience in Hospitality
Refai brings over 20 years of international experience in the hospitality sector, having worked with prestigious brands such as Hilton, Shangri-La, Sofitel, Four Seasons, Wyndham, and Centara. His career has spanned key markets in the Middle East, Asia, and the United States, where he has established a strong reputation for successfully leading hotel openings and driving operational excellence.
Prior to joining Arabella Beach Hotel Kuwait, Refai served as the Hotel Manager at Hilton Dubai Palm Jumeirah. In this role, he was responsible for the daily operations and played a crucial part in enhancing the hotel’s commercial performance in a highly competitive beachfront market. His previous positions include Director of Operations and General Manager, where he consistently achieved strong financial results.
Strategic Leadership at Arabella Beach Hotel
In his new role, Refai will oversee the strategic and operational direction of Arabella Beach Hotel Kuwait. His primary focus will be on driving revenue growth, enhancing market positioning, and improving overall commercial performance. The hotel is currently expanding its culinary, leisure, and lifestyle offerings to meet the growing demand from both domestic and regional guests. Additionally, Refai will manage the soon-to-be-opened hotel in Kuwait, further solidifying UHM’s commitment to the Kuwaiti market.
Klaus Assmann, CEO for the Middle East, India, and Southeast Asia at UHM, emphasized the importance of Kuwait in the company’s regional growth strategy. He noted that the Arabella Beach Hotel is a pivotal asset for UHM and that Refai’s leadership is expected to unlock its full commercial potential.
Commitment to Excellence
Refai expressed enthusiasm about joining Arabella Beach Hotel Kuwait at a critical juncture in its development. He highlighted the strong foundations already established at the property and his eagerness to collaborate with the team to enhance guest experiences and drive commercial success.
United Hospitality Management is recognized as a leader in hospitality asset development and management, boasting over 30 years of luxury expertise and managing assets exceeding USD 1 billion. The company has formed partnerships with renowned brands such as IHG, Marriott, Accor, Hyatt, Wyndham, and Yotel, and has recently expanded its footprint into the Indian market through the acquisition of Rosastays.
A Comprehensive Lifestyle Ecosystem
Beyond traditional hotel management, UHM operates a diverse lifestyle ecosystem aimed at increasing asset value within the hospitality sector. This includes over 20 specialty food and beverage brands, as well as a wellness division led by its award-winning brand, ‘Serenity – The Art of Well Being’. The wellness offerings encompass a range of spa treatments, fitness facilities, and exclusive dining experiences, all characterized by innovation and high-quality service.
UHM has built a strong reputation across Europe, the Middle East, and India, known for its operational rigor and distinguished leadership. The company remains a preferred partner for owners and investors in the hospitality industry.
For further information, please contact Brazen MENA at unitedhospitalitymanagement@brazenmena.com.
About Vignette Collection
Vignette Collection, the first collection brand from IHG Hotels & Resorts, features unique properties in desirable urban and resort locations. The brand caters to a new generation of luxury travelers seeking authentic and meaningful experiences. The first Vignette Collection property opened in December 2021 in Brisbane, Australia, and there are currently 11 hotels in operation, with plans for over 100 additional properties in the next decade.
For more details, visit www.zawya.com.
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Published on 2026-05-15 16:08:00 • By the Editorial Desk
