e& UAE Takes a Bold Step Forward with Google Apigee Migration
A Significant Milestone in Digital Transformation
e& UAE has successfully transitioned to the Google Apigee API Management Platform, marking a notable achievement in its evolution as a digital-first telecommunications provider. This strategic initiative not only positions the company as a pioneer among UAE telecom operators but also illustrates its commitment to embracing advanced technology solutions.
First in the UAE: Adoption of Google Apigee Hybrid Technology
In a bold move, e& UAE becomes the first telecommunications supplier in the UAE to implement Google Apigee Hybrid technology. The transition was executed flawlessly, with zero downtime, ensuring uninterrupted service for customers and business partners. This seamless migration is a testament to the company’s meticulous planning and operational excellence.
Revolutionizing Innovation and Monetization
The shift to Apigee Hybrid is poised to transform how e& UAE innovates and monetizes its extensive digital services. By integrating this advanced platform, the company aims to enhance its offerings and streamline its operations, opening up new avenues for business growth.
Embracing Speed and Agility
Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, emphasized the importance of speed and agility in their digital services. He commented, “As we scale our digital services across the UAE, these factors are non-negotiable.” The successful implementation of Apigee Hybrid represents a significant leap forward in the company’s mission to create a future of connectivity grounded in security and efficiency.
Building a Secure Future
The Apigee Hybrid platform is designed to provide a robust and flexible foundation that supports e& UAE’s digital transformation journey. It allows the company to rapidly develop and manage APIs across a hybrid model, effectively blending on-premise and cloud infrastructure. This capability not only enhances operational flexibility but also meets stringent security and regulatory compliance standards.
Accelerating Time-to-Market
One of the standout benefits of adopting Google Apigee Hybrid is the dramatic acceleration in time-to-market for new offerings. This enhanced speed enables e& UAE to respond more effectively to market changes and customer demands, fundamentally reshaping how they innovate and monetize digital assets.
A Benchmark for Innovation in Telecommunications
Ziad Jammal, General Manager for Google Cloud in the UAE, Levant, and North Africa, praised e& UAE for setting a benchmark in the telecommunications sector through its adoption of Google Apigee Hybrid. He noted that the company’s commitment to leveraging advanced cloud technologies, along with its demonstrated resilience, positions it to unlock new digital opportunities. “This migration showcases how strong platform capabilities drive future-proof API strategies,” he added.
Leading the Charge in API Monetization
With the migration to Apigee, e& UAE solidifies its position as a leader in API monetization. The company is now compliant with global CAMARA standards, having three certified APIs live on the Apigee platform. This achievement reinforces e&’s role in the telecommunications ecosystem as a forward-thinking, digital-first operator.
Conclusion
The successful migration to the Google Apigee API Management Platform marks a transformative moment for e& UAE. As the company continues to innovate and adapt to market demands, it sets a new standard for telecommunications providers in the region, paving the way for increased collaboration and growth within the burgeoning API economy.

