Leveraging AI for Climate Action: The UAE’s Sport Impact Summit Initiative

The United Arab Emirates continues to position itself as a leader in climate action, recently demonstrating a commitment through strategic partnerships aimed at mitigating climate change. The UAE-based Sport Impact Summit (SIS) is at the forefront of this initiative, collaborating with innovative technology partners to provide organisations with tools needed to cut emissions and enhance sustainable practices.

SIS and Its New Climate Law Support

SIS has recently formed alliances with Scoreboard, a sophisticated AI-driven emissions tracking platform, and Hum(AI)n Assets, an innovative content generation engine developed by the global creative agency HOKO. These collaborations aim to support the implementation of Federal Decree-Law No. (11) of 2024, which focuses on reducing the multifaceted effects of climate change across the emirates.

By integrating these AI solutions into its ecosystem, SIS is not only reinforcing its commitment to sustainability but also proactively aiding organisations in aligning with new climate regulations.

Scoreboard: AI-Powered Sustainability Tracking

Scoreboard stands out due to its impressive technological capabilities. Developed by a team boasting over 90 years of combined expertise in climate science and artificial intelligence, it streamlines emissions reporting from a cumbersome 90 days to a mere 90 minutes, achieving this feat at a staggering 90% reduced cost.

Initially tailored for elite sports organisations, Scoreboard has expanded to provide support across numerous sectors. It equips users with real-time data dashboards, AI coaching tools, and new commercial opportunities that arise from demonstrating sustainability leadership.

Key Features of Scoreboard

• Real-Time Dashboards: Say goodbye to outdated annual emissions reports; Scoreboard offers up-to-date tracking capabilities.
• AI-Powered Coaching Tools: These tools facilitate effective emissions reduction strategies tailored to individual organisations.
• Instant Custom Roadmaps: Each organisation can create a bespoke pathway to sustainability.
• Marketplace for Sponsors: By showcasing sustainability leadership, enterprises can engage with potential sponsors interested in backing their efforts.
• Scalability: The platform extends its utility beyond sports, making it relevant for a broad range of corporate sectors.

Michael Gietzen, co-founder of SIS, remarked, “Scoreboard perfectly complements the mission of our Sport Impact Declaration — a framework signed with the Ministry of Sport at our 2024 Dubai summit.” Enterprises that sign this declaration will gain preferential access to Scoreboard and other SIS tools, solidifying SIS’s role in promoting transparency and action in sustainability efforts.

Sean Morris, founder of Scoreboard and a sustainability expert with experience in Formula One and other organisations, emphasizes that the platform empowers users to undertake significant action that is both measurable and cost-effective.

Hum(AI)n Assets: Accelerating Creative Content

Joining the SIS initiative is Hum(AI)n Assets, an advanced content generation platform. This tool merges the strategic insights of traditional advertising agencies with the rapid capabilities of AI. The platform is designed to produce content—including imagery, videos, and written materials—effectively and at scale, which is particularly beneficial for companies struggling to meet their sustainability storytelling needs.

Bally Singh, Chairman of HOKO and founder of Hum(AI)n Assets, expressed, “We believe creativity should move at the speed of relevance.” The integration of human creativity with AI technology exemplifies how innovative solutions can align with the UAE’s ambitious climate goals.

Supporting UAE’s Climate Action Commitment

Both Scoreboard and Hum(AI)n Assets serve as critical tools for public and private organisations. These platforms are equipped to operationalise the UAE’s national climate commitments, making it easier for organisations to not only report on their sustainability efforts but also share impactful stories that resonate with broader audiences.

Michael Gietzen highlighted that these partnerships signify the intersection of policy, innovation, and purpose, asserting, “Sport has the power to lead by example — and through platforms like these, we’re enabling exactly that.”

About the Sport Impact Summit

The Sport Impact Summit, founded in the UAE, acts as a global platform dedicated to promoting sustainability, innovation, and social impact through sports. its inaugural 2024 event in Dubai drew more than 200 leaders and athletes, underscoring the growing role of athletics in addressing societal challenges.

SIS aims to inspire over a billion individuals to engage with its six core pillars: innovation and technology, sustainable sponsorship, education and communication, human health, equality and inclusion, green investment, and legacy.

With these cutting-edge collaborations, the UAE is making strides toward a more sustainable future, setting an example for nations worldwide on how to utilize technology in the fight against climate change.