SNOGA 2025: A Unique All-Women Yoga Experience in the Heart of Dubai

In an exciting initiative spearheaded by the Dubai Sports Council, the UAE Sports for All Federation, the UAE Yoga Committee, and The Seventh Concept, a remarkable event titled SNOGA 2025 is set to take place on June 14 at Ski Dubai, located in the bustling Mall of the Emirates. This groundbreaking event promises to redefine wellness by introducing an all-women yoga experience in a snowy environment, presenting a refreshed perspective on fitness and health.

Merging Movement with Mindfulness

SNOGA 2025 is not just about yoga; it embodies a holistic approach to wellness by combining physical movement with mindfulness. The event takes place in a unique alpine setting, where the chill of the snow and the warmth of community create an inspiring atmosphere for women to engage in yoga practice. With temperatures dropping to -4°C, participants will experience yoga like never before—a fusion of the invigorating cold and the calming aspects of meditation and movement.

A Celebration of Women’s Empowerment

This event represents a bold step towards empowering women through sports. As Ahmad Ibrahim, Vice President of the Asian Yoga Federation, highlighted, "We are proud to support ‘SNOGA 2025’, an event that contributes to the practice of yoga in the UAE and enhances opportunities for women in sport." This celebration of women’s empowerment aligns perfectly with the goals of the Dubai Sports Council, which continually seeks to broaden the horizons of sports participation across the region.

Unique Sessions Led by Professional Instructors

Attendees of SNOGA 2025 can look forward to various sessions led by experienced yoga instructors, each designed to offer a unique and rejuvenating experience. This innovative approach allows women to practice yoga amidst an extraordinary backdrop, enabling a refreshing escape from the traditional yoga studio setting. The event not only emphasizes fitness but also encourages connection and community among participants.

A Rich Tradition of Seasonal Sports

Dubai Sports Council has long been recognized for its commitment to promoting diverse sporting events throughout the year. The collaboration with Ski Dubai has paved the way for various activities, including snow running races, ice challenges, local and international skiing championships, and snow hiking. These events attract not only local enthusiasts but also international visitors, contributing to an exciting season of sports tourism in the UAE.

Intention Behind the Experience

Amanda Bloud, Managing Partner at The Seventh Concept, expressed the essence of this initiative: "Creating impactful and elevated experiences for women is not a trend, it is a commitment." SNOGA 2025 is designed to reshape how wellness is experienced, underlining the strength, intention, and elegance of today’s woman. This event is a reflection of a shifting paradigm in wellness that prioritizes inclusivity and empowerment.

A Curated Gathering of Women

SNOGA 2025 is intended to be an exclusive experience. Attendance will be limited, ensuring that every participant feels valued and connected in this special environment. This emphasis on a curated guest list fortifies the sense of community and belonging, allowing women to engage fully in their yoga journey without distraction.

Collaboration with Leading Brands

Central to the success of SNOGA 2025 is the collaboration with notable brands that embody excellence in their fields. Global names like Lululemon, serving as the official wellness partner, and Garmin, representing official fitness solutions, lend their prestige to the event. The local touch is added by partners like Mai Dubai, alongside medical support from Physio Move. These collaborations reflect the event’s commitment to creating a premium experience, ensuring that every detail is thoughtfully addressed.

A Sensory Experience

The luxury experience is further elevated by Wallace & Co, whose involvement promises a seamless blend of indulgence and wellness. Furthermore, the contributions of The Camel Soap Company and Saanté Selfcare introduce an element of sensory wellness, enhancing the overall atmosphere of SNOGA 2025.

SNOGA 2025 is more than an event; it marks a pivotal chapter in the evolution of women’s wellness, encouraging women to embrace their strength and well-being in a unique, immersive environment. By merging fitness with community engagement, this event is poised to set new standards for experiential health activations in the region.