### The Inaugural Technology Leadership Conference in Dubai: A New Chapter for the Middle East
**Dubai, UAE** – In a historic first for the region, Shell Lubricants hosted its Technology Leadership Conference on April 25-26, 2023, in Dubai. This flagship event attracted 250 senior industry leaders from across 16 countries, including key players from the UAE, Egypt, and Kazakhstan. The conference provided a vital platform for fostering dialogue and inspiring innovation in the pursuit of sustainability and industrial efficiency.
### A Diverse Gathering of Industry Leaders
The conference was notable not only for its location but for its remarkable cross-sector representation. Attendees hailed from various industries such as oil & gas, construction, power generation, fleet management, cement manufacturing, and mining. This diverse participation underscored the shared challenges and goals across sectors, emphasizing a collective commitment to transition towards more sustainable practices.
The gathering represented a wealth of expertise and perspectives, paving the way for collaborative discussions aimed at addressing the pressing needs for both efficiency and decarbonization. Participants engaged in insightful dialogues about emerging technologies that can revolutionize how industries operate.
### Showcasing Innovative Technologies
One of the most exciting aspects of the conference was the exhibition of cutting-edge technologies focused on industrial decarbonization. Among the innovations showcased were **immersion cooling technologies**, **E-fluids**, and **advanced lubricants**. These solutions are designed to enhance operational performance while simultaneously reducing carbon emissions.
**Immersion cooling**, for instance, allows for more efficient thermal management, leading to improved equipment longevity and reduced energy consumption. **E-fluids**, essential for electric vehicle applications, help in optimizing energy transfer and minimizing waste. Together, these technologies represent significant strides toward achieving a greener future.
### Keynote Insights from Industry Leaders
**Jason Wong**, Executive Vice President at Shell Global Lubricants, addressed the audience, emphasizing the fundamental role that lubricants play in modern operations. He remarked, “Hosting this long-running conference in Dubai for the first time highlights our technology leadership, showcasing innovations that help industries boost performance, cut emissions, and accelerate the energy transition across this vital region.”
Echoing this sentiment, **Haytham Yehia**, General Manager for the Middle East, Egypt, and Central Asia Region at Shell Lubricants, spoke about the necessity for joint efforts in overcoming hurdles related to efficiency and sustainability. “The Technology Leadership Conference underscores our commitment to partnering with various industries to future-proof their operations,” Yehia stated.
### Collaboration as Key to Progress
The discussions held at the conference reinforced the idea that collaboration is essential for driving meaningful change. As industries face increasing pressures to demonstrate sustainability, the event served as a reminder that no single entity can tackle these challenges in isolation.
Leadership from various sectors reiterated their dedication to working together, sharing best practices and insights to support each other’s goals. This cooperative spirit is vital for accelerating the Middle East’s progress toward a more sustainable and efficient industrial landscape.
### Future of Lubrication Technology
Shell is at the forefront of developing advanced lubricants that not only enhance equipment efficiency but also help in reducing emissions. These innovations align with the company’s **Powering Progress strategy**, which aims to balance operational effectiveness with environmentally responsible practices.
The long-term vision includes enabling sectors such as oil & gas, construction, and manufacturing to reduce their total cost of ownership and energy usage while moving towards a sustainable energy future.
### Engaging with Media and Stakeholders
Interest in the event and its outcomes has led to a strong media presence, with inquiries coming from various regions. **Nasser Hammoud** represents the GCC media, while **Shell** encourages stakeholders to reach out via designated media contacts for additional insights and updates.
### A Look Ahead
This conference marks a significant milestone in Shell’s journey of innovation and leadership within the rapidly evolving energy and industrial landscapes. By providing a pivotal platform for leaders to share insights, Shell Lubricants is actively contributing to shaping a more sustainable future through real-world applications and combined expertise, all while paving the way for future advancements in lubrication technologies.
**Cautionary Note:** It’s important to understand the complexities involved in corporate communications and the various entities that Shell encompasses. Each statement carries implications and risks that need careful consideration, especially in the context of evolving industries and market conditions.
**Forward-Looking Statements and Risk Factors:** As with any corporate announcement, the forward-looking statements detailed herein reflect the company’s aspirations but are subject to numerous risks and uncertainties that could result in actual outcomes differing from those projected.
### Understanding Shell’s Commitment to Sustainability
Shell’s commitment to reducing carbon intensity and achieving net-zero emissions is foundational to its operational goals. This effort aligns with the realities of global climate expectations and regulatory landscapes, making proactive planning essential for meeting future challenges.
Strategically positioning itself within this landscape, Shell has set ambitious targets for carbon emissions reduction while continuously improving its practices and technologies to stay ahead of industry demands.
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#### For Media Inquiries:
– **GCC Media Contact:** Nasser.hammoud@edelman.com
– **Asia Pacific Media Contact:** apac-media@shell.com
– **Middle East and North Africa Media Contact:** DUB-CNF-MENA-Media-Relations@shell.com
