SHE RUNS: The UAE’s Iconic Women’s Fitness Event Returns

A New Identity for a New Generation

Excitement is building in Dubai as the UAE prepares for the return of its most iconic women’s fitness event now known as SHE RUNS. Scheduled for Sunday, November 2, 2025, at Expo City Dubai, this reimagined event captures the spirit and energy of a new generation of women. It’s not just a name change; it embodies a vibrant movement toward wellbeing, leadership, and a deep sense of community.

Celebrating Diversity and Inclusion

SHE RUNS aims to celebrate inclusion and diversity at its core, offering participants from all walks of life the opportunity to partake in the festivities. With various race categories set at 1 km, 3 km, 5 km, and 10 km, anyone can join, whether they’re seasoned runners, casual joggers, or leisurely walkers.

For the 2025 edition, the event has introduced dedicated tracks catering specifically to young girls, Emirati women, and People of Determination. This thoughtful approach not only promotes intergenerational participation but also showcases the organizer’s unwavering commitment to a more inclusive fitness landscape.

Voices for Connection and Change

The tagline for this year’s event, “For Voices. For Connection. For Change,” resonates with the UAE’s focus on community-oriented initiatives. The event aligns perfectly with the Year of the Community, aiming to uplift and empower women through physical activity that fosters a sense of belonging and support.

Dr. Harmeek Singh, the founder and CEO of Plan b Group—who is also leading the organization of SHE RUNS—puts it succinctly: “In embracing inclusivity, SHE RUNS does not just count miles, it counts moments. Each step is a testament to the power of community driving change.”

Partnerships and Support

SHE RUNS is backed by the Dubai Sports Council, cementing its status as a crucial initiative in the region’s health and fitness program. The event is also an integral part of the Dubai Fitness Challenge 30×30, encouraging everyone in the community to commit to 30 minutes of activity a day for 30 days.

Moreover, as a strategic partner of the Dubai Active Show, SHE RUNS places itself at the forefront of the national movement aimed at promoting health and wellness among all demographics in the UAE.

High-Energy Pre-Race Activation

Adding to the excitement, the event will host the SHE RUNS Power Hour, a pre-race activation filled with energizing activities. Participants can look forward to motivational talks and dynamic group warm-ups designed to foster camaraderie and anticipation ahead of the race. Additionally, outreach programs for schools, universities, and corporate teams are incorporated, reinforcing the event’s goal to inspire and connect with a wide audience.

The Essence of Wellbeing

A spokesperson from the Dubai Sports Council expressed, “SHE RUNS reflects the very essence of what the Dubai Fitness Challenge is about; empowering individuals through movement and bringing communities together in the spirit of wellbeing.” This statement encapsulates the mission of SHE RUNS, which is not just about physical fitness, but cultivating a nurturing environment where women can thrive.

Final Thoughts

With its exciting new format and inclusive vision, SHE RUNS promises to be more than just a race; it’s a celebration of strength, community, and empowerment for every woman in the UAE. As the event draws near, anticipation continues to build, reminding us all of the power of unity through fitness.