Dubai’s RTA at GITEX Europe 2025: Innovations Shaping Future Mobility
Dubai’s Roads and Transport Authority (RTA) is gaining significant recognition at GITEX Europe and Ai Everything – GITEX Berlin 2025. This prestigious event, held from May 21 to 23, serves as a global platform for start-ups and technology enthusiasts, attracting participants from over 135 countries. The gathering highlights advancements in various technology sectors, including artificial intelligence, cybersecurity, and smart cities. Here, RTA takes the spotlight by demonstrating its commitment to transforming Dubai into a leading smart city through innovative transportation solutions.
A Showcase of Innovation
At GITEX Europe 2025, RTA is set to present five groundbreaking initiatives designed to enhance the urban transport experience. Each project, developed in partnership with relevant agencies, focuses on integrating generative artificial intelligence and virtual metaverse technologies into everyday transport solutions. The showcased innovations include:
- Air Taxi Customer Journey
- Interactive Kiosks
- Palm Vein Payment for Public Transport
- AI-Powered Traffic Flow Optimisation
- Enhancing Pedestrian and Cyclist Experience
These initiatives not only represent technological advancements but also reflect the RTA’s vision for a seamless and intelligent transport ecosystem.
Air Taxi Customer Journey
One of the most exciting innovations is the Air Taxi Customer Journey initiative. This project aims to revolutionize the user experience for aerial taxi services, ensuring a fully integrated service that maintains the highest quality standards. By emphasizing efficiency and user convenience, RTA is paving the way for broader acceptance and use of air taxis in Dubai’s transportation framework.
Interactive Kiosks
Another initiative garnering attention is the development of Interactive Kiosks. These kiosks are designed to streamline the delivery of RTA services with an intuitive interface. Operating 24/7, they empower users to access a range of services quickly and conveniently. This forward-thinking solution not only improves customer satisfaction but also enhances the operational efficiency of the RTA’s offerings.
Palm Vein Payment
The introduction of Palm Vein Payment for Public Transport is another standout feature. This cutting-edge technology integrates seamlessly with the existing nol card system, allowing passengers to pay their fares using palm vein recognition. The method offers a secure and swift payment option, thereby enhancing user experience and providing a modern, competitive solution in global mobility services.
AI-Powered Traffic Flow Optimisation
RTA is also focusing on smart traffic management through its AI-Powered Traffic Flow Optimisation initiative. Using advanced algorithms and real-time data analytics, this project aims to reduce congestion and improve road safety by dynamically managing traffic signals. By providing predictive insights, RTA is enhancing mobility efficiency across the city’s roads and intersections, fostering a safer driving environment for all.
Enhancing Pedestrian and Cyclist Experience
Lastly, RTA’s commitment to inclusive mobility is evident in its Enhancing Pedestrian and Cyclist Experience initiative. This project introduces a multi-functional smart pole along pedestrian and cycling paths, designed to improve accessibility and comfort. The smart pole incorporates various features, including seating, USB charging ports, and even air pumps for cyclists, ensuring a more interactive and convenient journey. By integrating such amenities, RTA aims to encourage the use of soft mobility options in Dubai.
Commitment to a Smart Future
Salahaldeen Almarzooqi, Director of Technology Governance Strategy at RTA, emphasizes that participating in GITEX Europe reflects their dedication to positioning Dubai as a global leader in smart road and transport systems. Almarzooqi highlights the alignment of these initiatives with Digital Strategy 2030 and the comprehensive roadmap set forth in the Artificial Intelligence Strategy 2030.
With its forward-thinking approach and commitment to technological innovation, RTA is not just improving transportation in Dubai but setting a benchmark for cities worldwide. The developments being showcased at GITEX Europe illustrate a significant step towards a resilient, smart, and interconnected urban mobility landscape that speaks to the future of city living.
