RISE Group Launches New Arts and Culture Practice
In a significant development within the cultural landscape of the MENA region, RISE Group has announced the launch of a dedicated Arts and Culture practice. This new initiative will be headed by Rayyah Fathalla, an esteemed expert in cultural diplomacy and strategic advisory. With this new practice, RISE aims to address the evolving needs of a sector that is rapidly transforming.
The Need for Specialized Advisory
The Arts and Culture sector is undergoing a dynamic evolution, demanding tailored strategies that can both innovate and sustain. Recognizing this trend, RISE has assembled a dedicated team of specialists who will support cultural institutions and heritage sites in harnessing their full potential. This practice will offer an array of specialized services, including asset valuations, commercial strategy development, institutional management, sponsorship frameworks, sales activations, and market education.
Fathalla emphasizes the mission behind this initiative: “Launching a dedicated Arts and Culture practice was a logical and timely progression for RISE.” She elaborates on the agency’s commitment to empower cultural institutions by fostering innovative and sustainable commercial strategies.
Enhancing Local Communities and Tourism
As the region’s cultural landscape becomes increasingly sophisticated, there is a pivotal role that arts and culture play in enhancing local communities, improving quality of life, and boosting tourism. Fathalla notes, “Our niche industry knowledge and deep understanding of the MENA region enable us to provide market-leading solutions.” This insight allows RISE to craft strategies that resonate with both local and international audiences, ultimately benefiting the broader community.
RISE’s Prestigious Client Roster
RISE Group boasts a remarkable client roster, which includes high-profile names such as Qiddiya, NEOM, the Saudi Tourism Authority, and the Department of Culture and Tourism – Abu Dhabi. The agency has already facilitated the commercialization of groundbreaking projects like Riyadh Art and the Noor Riyadh festival, as well as the first Saudi Grand Opera. These projects have not only elevated the cultural profile of the region but also paved the way for a more vibrant cultural economy.
Moreover, RISE has delivered essential commercial projects for various prominent clients, including the Ministry of Culture and the Royal Commission for AlUla. This remarkable portfolio indicates the agency’s capability in managing complex cultural initiatives with far-reaching impacts.
Empowering Clients for Sustainable Growth
One of the most compelling aspects of RISE’s new practice is its commitment to empowering clients. Fathalla states, “Our role is not only to deliver commercial results but also to ensure organizations across the region are equipped with the knowledge to maintain sustainable growth in the long-term.” This focus on building resilient cultural economies is designed to help institutions overcome challenges and thrive in the evolving landscape.
Rayyah Fathalla’s Expertise
At the helm of this new venture is Rayyah Fathalla, a cultural diplomacy advisor with over 20 years of international experience. Her impressive background includes leadership roles in high-impact projects for renowned institutions such as Expo 2020 Dubai and the British Council. Fathalla has collaborated closely with prominent organizations like the Diriyah Biennale Foundation and Christie’s, making her well-positioned to lead RISE’s Arts and Culture practice.
Future Outlook
With several significant projects already in motion across Saudi Arabia and the UAE, RISE’s Arts and Culture practice is poised to greatly enhance the region’s global cultural profile. By driving sustained economic growth through innovative cultural strategies, RISE is not just participating in this evolution but actively shaping its future. The launch of this specialized practice marks a pivotal step toward a more interconnected and vibrant cultural ecosystem in the MENA region.
