Parkin’s Evolving Role in Dubai’s Urban Mobility

“We’re not just a parking operator,” asserts Mohamed Abdulla Al Ali, the CEO of Parkin, during the Gitex Global 2025 event. His statement encapsulates Parkin’s ambition to redefine parking as a crucial component of Dubai’s wider transportation system, moving beyond its traditional role.

Introducing Variable Pricing for Parking

In March 2025, Parkin implemented a significant overhaul of its pricing structure for the first time in nearly a decade. The company introduced a variable pricing system that adjusts rates based on peak traffic times and geographic zones across the city. “We transitioned from merely managing parking spaces to actively optimizing them,” Al Ali remarks. Notably, the percentage of public parking designated as premium has increased from 35% to 40%, which highlights a strategic shift in how parking is accessed in this heavily car-centric environment.

Strategies to Mitigate Congestion

To confront rising traffic woes in Dubai, Parkin is embarking on an ambitious plan to construct five automated multi-story car parks over the upcoming two years. These facilities will feature services like car washes and electric vehicle (EV) charging stations. Naveed Arshad Khawaja, Parkin’s Director of Strategy and Business Growth, underscored the goal: “We want to create a system that promotes the continuous turnover of vehicles, ensuring that parking spots are readily available.”

Nonetheless, some critics are concerned that more parking structures could simply add to the congestion in areas like Business Bay and Dubai Marina. Khawaja acknowledges the need for strategic placement of these new facilities in high-demand areas and reveals that Parkin is exploring various investment models, which include both light capital expenditure and potential partnerships.

Regarding parking fees, Khawaja pointed out that the Government of Dubai establishes all public parking rates. Parkin plays a consultative role, advising developers on private parking pricing to maintain a consistent and accessible fare structure.

Embracing Technology for Enhanced User Experience

Parkin’s digital platform is designed to provide a seamless user experience, featuring a mobile app that offers real-time data about parking availability and fines, along with smart inspection vehicles and automated payment systems. “Gone are the days of manual enforcement,” stated Al Ali, emphasizing the convenience these tech solutions offer to individuals who are comfortable with digital applications.

However, Eng. Osama Hashim Alsafi, Chief Operating Officer at Parkin, recognizes the potential drawbacks of this tech-centric approach. “In areas with high density, finding standard parking spots can be a challenge, and our digital tools may exclude those who are not adept with apps or digital wallets,” he explained.

To enhance the user experience, Parkin has introduced a 10-minute grace period for on-street parking, along with a 24/7 call center to assist customers—demonstrating a service-oriented mindset. “Our aim is not to issue fines at every opportunity,” Al Ali elaborated. Yet, these user-friendly services also align with Parkin’s business model, which must ensure profitability.

Financial Growth and Urban Revitalization

In 2024, Parkin achieved a remarkable $429 million in funding from its initial public offering, attracting a staggering Dh259 billion ($71 billion) in investor interest. Looking ahead, Max Zaltsman, the Head of Investor Relations, anticipates an additional revenue boost of 100 million dirhams (approximately $27 million) by the end of 2025 due to the adoption of dynamic pricing and ongoing infrastructure upgrades.

Urban development initiatives complement Parkin’s pricing changes. In Al Jaddaf, once-chaotic streets have been transformed into well-organized parking zones with improved pedestrian access. “Residents have shown us before-and-after footage of this transformation. The area is now clean and orderly,” remarked Al Ali.

A Broader Vision for Urban Mobility

Parkin’s transformation reflects a global trend toward digitized urban infrastructure that monetizes mobility services. The company positions parking not just as a utility, but as an integral part of a cohesive mobility ecosystem. However, as Dubai leans into tech-driven solutions, maintaining inclusivity remains a fundamental challenge.

Al Ali emphasizes a comprehensive approach in setting tariffs, stating, “We don’t just raise prices; we analyze data, timing, and local requirements before making any adjustments.” Khawaja also highlights the importance of maintaining equitable pricing between public and private parking facilities to ensure a smoother user experience.

As Dubai ventures into the future of parking and mobility, Parkin is at the forefront of this transformation. The path ahead will necessitate a delicate balance of profitability and public service, ensuring that the vision for urban mobility is both innovative and accessible for all citizens.